SWEET SPREADS IN SOUTH KOREA

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Why Should Spreads Be Soft and Smooth? Breaking the Perception of Typical Spreads

Unique Spreads Jump Into Retail Sweet Spreads

Honey Is Not Considered A Spread in South Korea, But Is Performing Well

Competitive Landscape

Bokumjari Expands Its Brand Power With New Flavours of Spreads

Imported Brands Lead Both Chocolate Spreads and Peanut Butter

Gift Sets Boost Awareness and Sales of Peanut Butter

Category Data

Table 1 Sales of Sweet Spreads by Category: Volume 2013-2018

Table 2 Sales of Sweet Spreads by Category: Value 2013-2018

Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018

Table 4 Sales of Sweet Spreads by Category: % Value Growth 2013-2018

Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018

Table 6 NBO Company Shares of Sweet Spreads: % Value 2014-2018

Table 7 LBN Brand Shares of Sweet Spreads: % Value 2015-2018

Table 8 Distribution of Sweet Spreads by Format: % Value 2013-2018

Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023

Table 10 Forecast Sales of Sweet Spreads by Category: Value 2018-2023

Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023

Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Executive Summary

Consumers Continue To Snack Outside But Eat Meals at Home

Home Meal Replacement Products Lead Growth

Cj Cheiljedang Continues To Lead Packaged Food, Followed by Lotte Confectionery

Hypermarkets Losing Sales To Convenience Stores and Internet Retailers

Home Meal Replacement Trend Fuelling Slight Growth

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 17 Sales of Packaged Food by Category: Volume 2013-2018

Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 23 Penetration of Private Label by Category: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format and Category: % Value 2018

Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

To attract consumers, the variety of sweet spreads is wide in South Korea. Besides typical spreads such as jam, peanut butter or chocolate spreads, Korean-style sweet spreads are popular. Green tea spreads were introduced a few years ago, but did not appeal to consumers that much at that time. However, more recently, a leading player within sweet spreads, Bokumjari, introduced green tea spread with chocolate cookie pieces. This shattered the perception that spreads should be soft and easily spre...

Euromonitor International's Sweet Spreads in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.