SWEET SPREADS IN SERBIA

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Nut and Seed Based Spreads Increases in Popularity

Jam and Preserves Remains the Most Important Type of Sweet Spreads

Average Unit Price Increases, Closely Following Inflation Rate

Competitive Landscape

Private Label Owner Delhaize Serbia Records the Best Performance in 2018

Large Producers Remain Inactive in Terms of New Product Launches

Marketing Activities Mostly Limited To Chocolate Spreads

Category Data

Table 1 Sales of Sweet Spreads by Category: Volume 2013-2018

Table 2 Sales of Sweet Spreads by Category: Value 2013-2018

Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018

Table 4 Sales of Sweet Spreads by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Sweet Spreads: % Value 2014-2018

Table 6 LBN Brand Shares of Sweet Spreads: % Value 2015-2018

Table 7 Distribution of Sweet Spreads by Format: % Value 2013-2018

Table 8 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023

Table 9 Forecast Sales of Sweet Spreads by Category: Value 2018-2023

Table 10 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Executive Summary

Convenience Trend and Health and Wellness Visibly Influence Packaged Food in 2018

Healthy Growth of Packaged Food Recorded in 2018, in Line With the Review Period

Most Leading Producers See Their Value Share Increase in 2018

Modern Grocery Retailers Keep Growing at the Expense of Traditional Grocery Retailers

Continued Growth Expected Over the Forecast Period

Foodservice

Sales To Foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 16 Sales of Packaged Food by Category: Volume 2013-2018

Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 22 Penetration of Private Label by Category: % Value 2013-2018

Table 23 Distribution of Packaged Food by Format: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format and Category: % Value 2018

Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Growing from a very low base, nut and seed based spreads achieved the best value performance within overall Serbian sweet spreads in 2018. In addition to its low base, the health and wellness trend also influenced the category’s strong growth. Namely, these products are considered to be much healthier than classical chocolate spreads and many consumers are switching to the former.

Euromonitor International's Sweet Spreads in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.