SWEET SPREADS IN NIGERIA

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Growth Driven by An Improving Economy and Greater Visibility in Modern Retail Outlets

Honey the Best Performing Category in 2018

Westernisation and Novelty To Drive Other Sweet Spreads

Competitive Landscape

Geurts Remains the Leading Brand

International Brands Dominate

Greater Competition Expected Over the Forecast Period

Category Data

Table 1 Sales of Sweet Spreads by Category: Volume 2013-2018

Table 2 Sales of Sweet Spreads by Category: Value 2013-2018

Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018

Table 4 Sales of Sweet Spreads by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Sweet Spreads: % Value 2014-2018

Table 6 LBN Brand Shares of Sweet Spreads: % Value 2015-2018

Table 7 Distribution of Sweet Spreads by Format: % Value 2013-2018

Table 8 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023

Table 9 Forecast Sales of Sweet Spreads by Category: Value 2018-2023

Table 10 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Executive Summary

Packaged Food in Nigeria Performing Well

Fast Growth of Modern Retail Continues To Boost Packaged Food

A Competitive Industry

Retail Distribution Moving From Traditional To Modern

Good Prospects for Packaged Food Over the Forecast Period

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 16 Sales of Packaged Food by Category: Volume 2013-2018

Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 22 Penetration of Private Label by Category: % Value 2013-2018

Table 23 Distribution of Packaged Food by Format: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format and Category: % Value 2018

Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Sweet spreads enjoyed stronger penetration in Nigeria over the review period as demand rose among middle- income households. Rising incomes among some sections of the population and the growth of modern retailing have been key drivers of category growth. Although most poor and low-income consumers still consider sweet spreads such as jam as products for the rich, rising incomes over the forecast period are expected to help drive demand. Greater visibility in rapidly growing modern retail channel...

Euromonitor International's Sweet Spreads in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.