SWEET SPREADS IN KAZAKHSTAN

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Honey Records the Highest Value Growth in 2018

Home-made Jams Keep Demand for Packaged Products Down

the Growing Number of Brands Amongst Chocolate Spreads

Competitive Landscape

Nutella Brand Records the Strongest Marketing Campaign Amongst Other Sweet Spreads Brands

Moderate Number of New Product Launches Expected in Sweet Spreads

Manufacturers Focus on Developing Small Packaging

Category Data

Table 1 Sales of Sweet Spreads by Category: Volume 2013-2018

Table 2 Sales of Sweet Spreads by Category: Value 2013-2018

Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018

Table 4 Sales of Sweet Spreads by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Sweet Spreads: % Value 2014-2018

Table 6 LBN Brand Shares of Sweet Spreads: % Value 2015-2018

Table 7 Distribution of Sweet Spreads by Format: % Value 2013-2018

Table 8 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023

Table 9 Forecast Sales of Sweet Spreads by Category: Value 2018-2023

Table 10 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Executive Summary

Packaged Food Volume Sales Increase Due To A Number of Factors

Single Portions and On-the-go Snacking Develop in 2018

Modern Grocery Retailers Expand in Large Towns

Foreign Manufacturers Continue To Hold Significant Shares of Packaged Food in 2018

the Growing Healthy Lifestyle Trend To Guide the Development of Packaged Food

Foodservice

Sales To Foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 16 Sales of Packaged Food by Category: Volume 2013-2018

Table 17 Sales of Packaged Food by Category: Value 2013-2018

Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 23 Distribution of Packaged Food by Format: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format and Category: % Value 2018

Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

In 2018 domestic manufacturers of honey were trying to develop the category by increasing their production capacity. Large local companies that produce honey as Sun-Bee Altai, Pchela and Paseka have a goal to provide good-quality honey to improve the population’s health. In addition, in Kazakhstan there was a continuous trend of shifting from unpackaged honey to packaged honey.

Euromonitor International's Sweet Spreads in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.