SWEET SPREADS IN HUNGARY

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Health and Wellness and Indulgence Boost Sweet Spreads Volume and Value Growth

Nut and Seed Based Spreads Records Highest Value Sales Growth

Honey Sees Improvements in Quality

Competitive Landscape

Demand for Indulgence and Strong Advertising Ensure Ferrero's Leadership

Local Honey Producers See Less Competition From Imports But Still Face Challenges

Private Label Continues To Expand in Sweet Spreads Thanks To Wide Selection and Trusted Brands

Category Data

Table 1 Sales of Sweet Spreads by Category: Volume 2013-2018

Table 2 Sales of Sweet Spreads by Category: Value 2013-2018

Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018

Table 4 Sales of Sweet Spreads by Category: % Value Growth 2013-2018

Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018

Table 6 NBO Company Shares of Sweet Spreads: % Value 2014-2018

Table 7 LBN Brand Shares of Sweet Spreads: % Value 2015-2018

Table 8 Distribution of Sweet Spreads by Format: % Value 2013-2018

Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023

Table 10 Forecast Sales of Sweet Spreads by Category: Value 2018-2023

Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023

Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Executive Summary

Consumer Willingness To Spend More and Innovation Boost Packaged Food

Consumers More Conscious of Quality and Ingredients

Competition Remains Intense, With Domestic Players Enjoying Support From the Government

Distribution Channels Focus on Improving Consumer Loyalty and Environmental Issues

Growth of Packaged Food Sales Likely To Slow Over the Forecast Period

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 17 Sales of Packaged Food by Category: Volume 2013-2018

Table 18 Sales of Packaged Food by Category: Value 2013-2018

Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 24 Penetration of Private Label by Category: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format: % Value 2013-2018

Table 26 Distribution of Packaged Food by Format and Category: % Value 2018

Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Sweet spreads managed to record expanding sales in both value and volume terms in 2018. The category’s strong performance was backed by rising demand for healthy products on the one hand and indulgent products on the other. This resulted in an expansion of demand in honey as well as in other categories of sweet spreads such as chocolate spreads and jams and preserves. At the same time, value growth was driven by rising prices and consumers becoming less price-sensitive thanks to the improving ec...

Euromonitor International's Sweet Spreads in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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