SWEET SPREADS IN CROATIA

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Honey Is the Strongest Component

Croatians Are Traditional When It Comes To Flavour

the Organic Trend Creeps in

Competitive Landscape

Nutella - the Queen of Spreads

Honey Is Extremely Fragmented

Things Are Getting Better for Small Locals

Category Data

Table 1 Sales of Sweet Spreads by Category: Volume 2013-2018

Table 2 Sales of Sweet Spreads by Category: Value 2013-2018

Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018

Table 4 Sales of Sweet Spreads by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Sweet Spreads: % Value 2014-2018

Table 6 LBN Brand Shares of Sweet Spreads: % Value 2015-2018

Table 7 Distribution of Sweet Spreads by Format: % Value 2013-2018

Table 8 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023

Table 9 Forecast Sales of Sweet Spreads by Category: Value 2018-2023

Table 10 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Executive Summary

Packaged Food in Croatia Still Revolves Around Traditional Staples

Modest But Positive Market Performance Witnessed in 2018

Agrokor Crisis Has Major Implications for Packaged Food in Croatia

Croatians Express Outrage Over Being Treated As Second Best

Health Concerns Set To Exert Growing Influence Over Packaged Food Choices

Foodservice

Sales To Foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 16 Sales of Packaged Food by Category: Volume 2013-2018

Table 17 Sales of Packaged Food by Category: Value 2013-2018

Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 23 Penetration of Private Label by Category: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format and Category: % Value 2018

Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Honey plays a big role in Croatian sweet spreads: it has higher value sales than all the other types of sweet spreads combined. Although honey passed this threshold due to its sharply increasing unit prices, it was strongest among sweet spreads over the review period. Most honey sold in Croatia is produced in the country, mainly by small-scale beekeepers. This is also one of the elements that contribute to the popularity of honey, as the number of beekeepers is huge; it has doubled in a decade.

Euromonitor International's Sweet Spreads in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.