SWEET SPREADS IN BULGARIA

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Moderate Growth Expected in Sweet Spreads

Honey Set To Be the Most Dynamic Sweet Spreads Category Over the Forecast Period

Modern Grocery Retailers Set To Remain Dominant in the Distribution of Sweet Spreads

Competitive Landscape

Multinational Chocolate Spreads Players Remain in the Leading Positions

Domestic Companies Remain Dominant Despite Leadership of International Brands

Advertising Remains Limited But Is Expected To Become Increasingly Important

Category Data

Table 1 Sales of Sweet Spreads by Category: Volume 2013-2018

Table 2 Sales of Sweet Spreads by Category: Value 2013-2018

Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018

Table 4 Sales of Sweet Spreads by Category: % Value Growth 2013-2018

Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018

Table 6 NBO Company Shares of Sweet Spreads: % Value 2014-2018

Table 7 LBN Brand Shares of Sweet Spreads: % Value 2015-2018

Table 8 Distribution of Sweet Spreads by Format: % Value 2013-2018

Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023

Table 10 Forecast Sales of Sweet Spreads by Category: Value 2018-2023

Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023

Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Executive Summary

Increased Purchasing Power To Boost Demand for Better Quality Food

Growth Fuelled by Emergence of Health and Wellness Products

Leading Players Investing in Cross-category Presence and Strong Promotions

Modern Grocery Retailers Gaining Sales Share

Packaged Food To Continue Posting Stable and Steady Growth

Foodservice

Sales To Foodservice

Tortilla Chips, Shelf Stable Dairy Desserts, Breakfast Cereals and Savoury Biscuits Performing Well

Consumer Foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 17 Sales of Packaged Food by Category: Volume 2013-2018

Table 18 Sales of Packaged Food by Category: Value 2013-2018

Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 24 Penetration of Private Label by Category: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format: % Value 2013-2018

Table 26 Distribution of Packaged Food by Format and Category: % Value 2018

Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Over the forecast period, sweet spreads is expected to register slower growth than over the review period. This trend is set to be related to the slower growth expected in nut and seed based spreads after a very strong showing earlier in the review period as the launch of more natural options spurred growth among health-conscious consumers. With innovation expected to be more muted and with fewer new product launches in the pipeline, demand for nut and seed-based spreads is expected to increase...

Euromonitor International's Sweet Spreads in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.