SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN ROMANIA

Euromonitor International

July 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Higher Incomes Support An Upward Trend To Sophistication

Filled Biscuits Accounts for the Highest Value Share

Plain Biscuits Seeing the Fastest Growth

Competitive Landscape

Mondelez Romania Retains the Leadership

International Companies Outrank Domestic Players

Private Label Tracks the Expansion of Modern Retailing

Category Data

Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018

Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018

Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018

Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018

Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018

Table 7 NBO Company Shares of Sweet Biscuits: % Value 2014-2018

Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018

Table 9 NBO Company Shares of Snack Bars: % Value 2014-2018

Table 10 LBN Brand Shares of Snack Bars: % Value 2015-2018

Table 11 NBO Company Shares of Fruit Snacks: % Value 2014-2018

Table 12 LBN Brand Shares of Fruit Snacks: % Value 2015-2018

Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018

Table 14 Distribution of Sweet Biscuits by Format: % Value 2013-2018

Table 15 Distribution of Snack Bars by Format: % Value 2013-2018

Table 16 Distribution of Fruit Snacks by Format: % Value 2013-2018

Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023

Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023

Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023

Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Executive Summary

Economic Improvement Drives Sales of Packaged Food

Healthier Food Attracts Consumer Attention

Artisanal Accounts for the Majority of Sales

Sales Dynamics Track the Expansion of Modern Grocery Retailers

Packaged Food To Grow Over the Forecast Period

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 21 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 22 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 23 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 24 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 25 Sales of Packaged Food by Category: Volume 2013-2018

Table 26 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 27 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 28 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 29 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 30 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 31 Penetration of Private Label by Category: % Value 2013-2018

Table 32 Distribution of Packaged Food by Format: % Value 2013-2018

Table 33 Distribution of Packaged Food by Format and Category: % Value 2018

Table 34 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 35 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 36 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 37 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Volume growth in 2018 was the result of the increasing perception of the products as snacks on the go, desserts or breakfast replacement. The value growth was the consequence of the premiumisation of the offer, fuelled by higher incomes. A growing number of Romanians have an interest in healthy food in which natural content is a priority. Belvita was the first brand to highlight the benefits of digestive biscuits. Other major players have noted its success, as Kandia Dulce and retailers such as...

Euromonitor International's Sweet Biscuits, Snack Bars and Fruit Snacks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Fruit Snacks, Snack Bars, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Biscuits, Snack Bars and Fruit Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.