SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN MOROCCO

Euromonitor International

July 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Small Snack Packs Capitalise on On-the-go Snacking

Wafers Benefit From Blurring Lines With Countlines

Snack Bars Benefit From Healthy Image and Growing Interest in Breakfast Cereals

Competitive Landscape

Mondelez Further Extends Lead Thanks To Global Brand Appeal and Small Pack Sizes

Share Consolidation Seen As Competition Intensifies

Category Data

Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018

Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018

Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018

Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018

Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018

Table 7 NBO Company Shares of Sweet Biscuits: % Value 2014-2018

Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018

Table 9 NBO Company Shares of Snack Bars: % Value 2014-2018

Table 10 LBN Brand Shares of Snack Bars: % Value 2015-2018

Table 11 NBO Company Shares of Fruit Snacks: % Value 2014-2018

Table 12 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018

Table 13 Distribution of Sweet Biscuits by Format: % Value 2013-2018

Table 14 Distribution of Snack Bars by Format: % Value 2013-2018

Table 15 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023

Table 16 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023

Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023

Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Executive Summary

Packaged Food Records Strong Growth in 2018

Strong Growth Compared To Review Period

International Companies Continue To Dominate

Modern Retailers Gain Sales Share

Packaged Food Expected To Record Strong Growth Over Forecast Period

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 19 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 20 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 21 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 22 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 23 Sales of Packaged Food by Category: Volume 2013-2018

Table 24 Sales of Packaged Food by Category: Value 2013-2018

Table 25 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 26 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 27 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 28 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 29 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 30 Penetration of Private Label by Category: % Value 2013-2018

Table 31 Distribution of Packaged Food by Format: % Value 2013-2018

Table 32 Distribution of Packaged Food by Format and Category: % Value 2018

Table 33 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 34 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 35 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 36 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

As disposable income levels rise, urbanisation continues and lifestyles become busier for many consumers, there is growing demand for on-the-go snacks. Players are capitalising on this trend in sweet biscuits by offering a widening range of small snack packs. These packs not only aim to encourage impulse purchases but also appeal to low-income and price-sensitive consumers due to their low prices.

Euromonitor International's Sweet Biscuits, Snack Bars and Fruit Snacks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Fruit Snacks, Snack Bars, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Biscuits, Snack Bars and Fruit Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.