SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN KENYA

Euromonitor International

August 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Affordability of Plain Biscuits Set To Support Sales of Sweet Biscuits

Imposition of Sweet Tax Expected To Affect Unit Prices

New Packaging and Marketing Initiatives Underway

Competitive Landscape

the Presence of Local Brands Continues To Expand

Brands To Be Vetted on What Nutritional Information They Provide

Stiff Competition Among Local Players Expected To Intensify

Category Data

Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018

Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018

Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018

Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018

Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018

Table 7 NBO Company Shares of Sweet Biscuits: % Value 2014-2018

Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018

Table 9 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018

Table 10 Distribution of Sweet Biscuits by Format: % Value 2013-2018

Table 11 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2018-2023

Table 12 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023

Table 13 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023

Table 14 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Executive Summary

Growth of Packaged Food Remains Healthy in 2018

Manufacturers Seek To Innovate To Meet Demands and Rising Consumer Sophistication

Government Supports Local Manufacturers With Its Big Four Agenda

Modern Retailing Continues To Gain Ground in 2018

Strong Performance Expected Over the Forecast Period

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 15 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 19 Sales of Packaged Food by Category: Volume 2013-2018

Table 20 Sales of Packaged Food by Category: Value 2013-2018

Table 21 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 22 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 23 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 24 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 25 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 26 Distribution of Packaged Food by Format: % Value 2013-2018

Table 27 Distribution of Packaged Food by Format and Category: % Value 2018

Table 28 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Sales of sweet biscuits, snack bars and fruit snacks are accounted for almost entirely by sweet biscuits. The affordability of plain biscuits, the most popular type of sweet biscuits, is the main reason for high sales in the category and this is expected to remain the case throughout the forecast period. Plain biscuits are available in a wide range of retail outlets and their low prices make them among the most popular types of snacks in Kenya. Other types of sweet biscuits, notably chocolate co...

Euromonitor International's Sweet Biscuits, Snack Bars and Fruit Snacks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Fruit Snacks, Snack Bars, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Biscuits, Snack Bars and Fruit Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.