SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN HUNGARY

Euromonitor International

July 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Value Growth Is Supported by the Indulgence and Health Trends

Demand for Oat-based Products Drives Sales

Other Snack Bars and Energy Bars Post the Most Dynamic Expansion

Competitive Landscape

Category Is Less Dominated by International Players Due To Efforts From Local Manufacturers

Private Label Is Most Significant Within Sweet Biscuits

TV Adverts and Sweepstakes Are Key Marketing Tools for Producers Within Sweet Biscuits, Snack Bars and Fruit Snacks

Category Data

Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018

Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018

Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018

Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018

Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018

Table 7 NBO Company Shares of Sweet Biscuits: % Value 2014-2018

Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018

Table 9 NBO Company Shares of Snack Bars: % Value 2014-2018

Table 10 LBN Brand Shares of Snack Bars: % Value 2015-2018

Table 11 NBO Company Shares of Fruit Snacks: % Value 2014-2018

Table 12 LBN Brand Shares of Fruit Snacks: % Value 2015-2018

Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018

Table 14 Distribution of Sweet Biscuits by Format: % Value 2013-2018

Table 15 Distribution of Snack Bars by Format: % Value 2013-2018

Table 16 Distribution of Fruit Snacks by Format: % Value 2013-2018

Table 17 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2018-2023

Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023

Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023

Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Executive Summary

Consumer Willingness To Spend More and Innovation Boost Packaged Food

Consumers More Conscious of Quality and Ingredients

Competition Remains Intense, With Domestic Players Enjoying Support From the Government

Distribution Channels Focus on Improving Consumer Loyalty and Environmental Issues

Growth of Packaged Food Sales Likely To Slow Over the Forecast Period

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 21 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 22 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 23 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 24 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 25 Sales of Packaged Food by Category: Volume 2013-2018

Table 26 Sales of Packaged Food by Category: Value 2013-2018

Table 27 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 28 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 29 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 30 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 31 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 32 Penetration of Private Label by Category: % Value 2013-2018

Table 33 Distribution of Packaged Food by Format: % Value 2013-2018

Table 34 Distribution of Packaged Food by Format and Category: % Value 2018

Table 35 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 36 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 37 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 38 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Sweet biscuits, snacks bars and fruit snacks managed to expand in both volume and current value terms during the review period, which was thanks to favourable economic and market conditions. Sweet biscuits benefited from the importance of indulgence among local consumers, who care less about healthy features and more about the taste and flavour when buying biscuits, wafers or cookies. Value growth was also supported by premiumisation, which was reflected in the quality packaging used by Nobilis,...

Euromonitor International's Sweet Biscuits, Snack Bars and Fruit Snacks in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Fruit Snacks, Snack Bars, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Biscuits, Snack Bars and Fruit Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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