SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN CHINA

Euromonitor International

July 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Saturation Halts Expansion of Cookies

Wafers Sees Strong Demand for Healthier and Savoury Products

Price Hikes Fuel Dynamic Performance of Fruit Snacks in Value Terms

Competitive Landscape

Oreo Relaunch Proves Successful for Sweet Biscuits Leader Mondelez

Nabati Benefits From Strong Performances of Wafers and Internet Retailing

Expansion of You Yi Jia Hits A Plateau

Category Data

Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018

Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018

Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018

Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018

Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018

Table 7 NBO Company Shares of Sweet Biscuits: % Value 2014-2018

Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018

Table 9 NBO Company Shares of Snack Bars: % Value 2014-2018

Table 10 LBN Brand Shares of Snack Bars: % Value 2015-2018

Table 11 NBO Company Shares of Fruit Snacks: % Value 2014-2018

Table 12 LBN Brand Shares of Fruit Snacks: % Value 2015-2018

Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018

Table 14 Distribution of Sweet Biscuits by Format: % Value 2013-2018

Table 15 Distribution of Snack Bars by Format: % Value 2013-2018

Table 16 Distribution of Fruit Snacks by Format: % Value 2013-2018

Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023

Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023

Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023

Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Executive Summary

Packaged Food Grows Steadily Mainly Thanks To Convenience, Premiumisation and Health Trends

Packaged Food Posts Steady Current Value Growth in 2018, With the Young Generation Being Particularly Targeted

Leading Players Consolidate Their Positions While Other Players Shine in Niches

Internet Retailing and Convenience Stores Continue To Gain Share

Packaged Food Is Set for Steady Current Value Growth

Foodservice

Sales To Foodservice

Rising Health-awareness Underpins Sales of Healthy Food in Foodservice

Foodservice-customised Packaged Food Is on the Rise

Foodservice Is More Concentrated Than Retail

Consumer Foodservice

Category Data

Table 21 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 22 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 23 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 24 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 25 Sales of Packaged Food by Category: Volume 2013-2018

Table 26 Sales of Packaged Food by Category: Value 2013-2018

Table 27 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 28 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 29 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 30 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 31 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 32 Penetration of Private Label by Category: % Value 2013-2018

Table 33 Distribution of Packaged Food by Format: % Value 2013-2018

Table 34 Distribution of Packaged Food by Format and Category: % Value 2018

Table 35 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 36 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 37 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 38 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Cookies expanded rapidly over the first half of the review period as distribution of leading brands like Danisa and Kjeldsens was extended to third- and fourth-tier cities in China, and new entrants such as Landy Castle were attracted by the category’s booming popularity. However, current value sales subsequently declined in 2017 as saturation increased and manufacturers found that consumer interest in the category quickly cooled in the absence of innovation. Current value sales continued to dec...

Euromonitor International's Sweet Biscuits, Snack Bars and Fruit Snacks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Fruit Snacks, Snack Bars, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Biscuits, Snack Bars and Fruit Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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