SURFACE CARE IN KAZAKHSTAN

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Growing Hygiene Standards Contribute To Demand for Surface Care With Antibacterial and Disinfectant Properties

Urban Homes Are Relatively Spacious, Creating Favourable Conditions for Surface Care

Consumers Demand Time-saving Cleaning Solutions

Competitive Landscape

Private Label Development Set To Continue

Manufacturers Focus on Eco-friendly and Natural Products in 2018

New Product Developments in 2018

Category Data

Table 1 Sales of Surface Care by Category: Value 2013-2018

Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Surface Care: % Value 2014-2018

Table 4 LBN Brand Shares of Surface Care: % Value 2015-2018

Table 5 Forecast Sales of Surface Care by Category: Value 2018-2023

Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Executive Summary

Several Factors Contribute To Rising Demand for Home Care Products in 2018

Growing Demand for Brands With Natural and Eco Product Positioning in 2018

Fierce Competition Amongst Manufacturers in 2018

Development of Modern Grocery Retailers Supports Development of Home Care

Strengthened Marketing Campaign Will Stimulate Growth of Home Care

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Distribution of Home Care by Format: % Value 2013-2018

Table 13 Distribution of Home Care by Format and Category: % Value 2018

Table 14 Forecast Sales of Home Care by Category: Value 2018-2023

Table 15 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

In 2018, consumer demand for surface care brands with antibacterial and disinfectant properties continued to increase. Kazakhstani consumers are increasingly concerned about safety, hygiene and health in all aspects of life and this shapes their demand and expectations for surface care as well.

Euromonitor International's Surface Care in Kazakhstan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.