SURFACE CARE IN ESTONIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Expanding Variety Could Lead To Specific Products

Demand for Professional Cleaning Services Likely To Grow

Increasing Health Concerns Influence Surface Care Landscape

Competitive Landscape

Larger Domestic Players Stagnate

Economies of Scale Support Large Multinationals

New and Interesting Players Emerge

Category Data

Table 1 Sales of Surface Care by Category: Value 2013-2018

Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018

Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018

Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Surface Care: % Value 2014-2018

Table 6 LBN Brand Shares of Surface Care: % Value 2015-2018

Table 7 Forecast Sales of Surface Care by Category: Value 2018-2023

Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Executive Summary

Home Care Continues To Mature, Yet Emerging Trends Offer Possibility for Development

Environmental and Health Concerns in Addition To Convenience Are Key Trends

Large Players Lead, Smaller Ones Are Emerging

Supermarkets and Hypermarkets Lead, Internet Retailing Develops Rapidly

Maturity Is Expected To Continue

Market Indicators

Table 9 Households 2013-2018

Market Data

Table 10 Sales of Home Care by Category: Value 2013-2018

Table 11 Sales of Home Care by Category: % Value Growth 2013-2018

Table 12 NBO Company Shares of Home Care: % Value 2014-2018

Table 13 LBN Brand Shares of Home Care: % Value 2015-2018

Table 14 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 15 Distribution of Home Care by Format: % Value 2013-2018

Table 16 Distribution of Home Care by Format and Category: % Value 2018

Table 17 Forecast Sales of Home Care by Category: Value 2018-2023

Table 18 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

The product range within surface care in Estonia is expanding, with new different product types appearing, targeting specific tasks. On the one hand, this is widening the choice for consumers, as it gives them the freedom to choose from a greater array of products. On the other hand, an extremely wide product range can be confusing for consumers, and therefore, they might prefer formats where one product solves all solutions. As a result, multi-purpose cleaners recorded one of the strongest perf...

Euromonitor International's Surface Care in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.