SURFACE CARE IN VIETNAM

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Concerns for Health and Hygiene Support Growth of Surface Care

Availability of Internet Retailers Boosts Sales

Competitive Landscape

Unilever Vietnam International Co Ltd Continues To Lead

Targeting Rural Areas To Expand Sales Growth

Category Data

Table 1 Sales of Surface Care by Category: Value 2013-2018

Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Surface Care: % Value 2014-2018

Table 4 LBN Brand Shares of Surface Care: % Value 2015-2018

Table 5 Forecast Sales of Surface Care by Category: Value 2018-2023

Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Executive Summary

Positive Home Care Growth Due To Increasing Income Levels

Global Brands Expand Distribution To Rural Areas in Order To Dominate

Booming Internet Usage and Smartphone Ownership Helps E-commerce Growth

Consumers Seek Products With Added Convenience, Organic and Natural Features

Value Growth Expected Over the Forecast Period

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 13 Distribution of Home Care by Format: % Value 2013-2018

Table 14 Distribution of Home Care by Format and Category: % Value 2018

Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Vietnamese consumers' awareness of health issues has been enhanced significantly, especially in urban areas. Key players in the category have introduced surface care products that claim to eliminate 99% of bacteria. Especially in families with young children, Vietnamese people tend to pay more attention to these products, particularly to protect their babies when they are playing on the floor. In contrast, demand for surface care products in rural areas remains negligible. The main reason is low...

Euromonitor International's Surface Care in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.