SURFACE CARE IN URUGUAY

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Increase in Multipurpose Products

Changes in Living Choices Expected To Continue, Widening Consumer Base

Home Care Disinfectants the Biggest Category in Value Sales

Competitive Landscape

International Companies Lead Surface Care Value Sales

Advertising Presence for Surface Care Products Is Strong Given the Competitive Landscape

Category Data

Table 1 Sales of Surface Care by Category: Value 2013-2018

Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018

Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018

Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Surface Care: % Value 2014-2018

Table 6 LBN Brand Shares of Surface Care: % Value 2015-2018

Table 7 Forecast Sales of Surface Care by Category: Value 2018-2023

Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Executive Summary

Consumer Preferences Towards Home Care Products Are Changing

Increases in One-person Houses Impacting the Local Market

Few Companies Positioned As Leaders Amongst Home Care Brands

Supermarkets Remains the Preferred Channel for the Majority of Consumers

Changes in Consumer Preferences Will Impact Total Sales

Market Indicators

Table 9 Households 2013-2018

Market Data

Table 10 Sales of Home Care by Category: Value 2013-2018

Table 11 Sales of Home Care by Category: % Value Growth 2013-2018

Table 12 NBO Company Shares of Home Care: % Value 2014-2018

Table 13 LBN Brand Shares of Home Care: % Value 2015-2018

Table 14 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 15 Distribution of Home Care by Format: % Value 2013-2018

Table 16 Distribution of Home Care by Format and Category: % Value 2018

Table 17 Forecast Sales of Home Care by Category: Value 2018-2023

Table 18 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

There was an increase in the number of multipurpose products on offer in 2018, which was also largely driven by changes within households in the country in recent years. Whereas in previous years it was common for the younger population to live with their families until marriage, and then set up their own households, recently there has been a trend in that younger adults are leaving home to live elsewhere alone or with partners when they can afford to do so, and at a younger age. Together with t...

Euromonitor International's Surface Care in Uruguay market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.