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Surface Care in Tunisia

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SURFACE CARE IN TUNISIA

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Surface Care Registers Positive Current Retail Value Growth

                Unit Prices Continue To Rise

                  Consumers Purchase Multi-purpose Cleaners for Different Cleaning Tasks

                    Competitive Landscape

                      Ennadhafa Judy SA Continues To Lead Surface Care

                        Local Players Compete Fiercely in Surface Care Categories

                          No Major Changes in the Competitive Landscape

                            Category Data

                              Table 1 Sales of Surface Care by Category: Value 2013-2018

                                Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018

                                  Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018

                                    Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018

                                      Table 5 NBO Company Shares of Surface Care: % Value 2014-2018

                                        Table 6 LBN Brand Shares of Surface Care: % Value 2015-2018

                                          Table 7 Forecast Sales of Surface Care by Category: Value 2018-2023

                                            Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

                                              Executive Summary

                                                Healthy Growth Despite the Economic Situation

                                                  Consumers Switching To Basic Home Care Products

                                                    Multinationals Remain Dominant

                                                      Modern Outlets See Rapid Growth

                                                        Continuous Development of Home Care in Tunisia

                                                          Market Indicators

                                                            Table 9 Households 2013-2018

                                                              Market Data

                                                                Table 10 Sales of Home Care by Category: Value 2013-2018

                                                                  Table 11 Sales of Home Care by Category: % Value Growth 2013-2018

                                                                    Table 12 NBO Company Shares of Home Care: % Value 2014-2018

                                                                      Table 13 LBN Brand Shares of Home Care: % Value 2015-2018

                                                                        Table 14 Penetration of Private Label in Home Care by Category: % Value 2013-2018

                                                                          Table 15 Distribution of Home Care by Format: % Value 2013-2018

                                                                            Table 16 Distribution of Home Care by Format and Category: % Value 2018

                                                                              Table 17 Forecast Sales of Home Care by Category: Value 2018-2023

                                                                                Table 18 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

                                                                                  Sources

                                                                                    Summary 1 Research Sources

                                                                                    Surface care is expected to register positive current retail value growth over the forecast period. With gradually increasing awareness of surface care products, consumers will seek quality products for specific surfaces. Companies are predicted to continue to focus on developing new products to fulfil consumers’ specific needs and to carry out more promotional campaigns to overcome tougher competition.

                                                                                    Euromonitor International's Surface Care in Tunisia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                                    Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

                                                                                    Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                    Why buy this report?
                                                                                    * Get a detailed picture of the Surface Care market;
                                                                                    * Pinpoint growth sectors and identify factors driving change;
                                                                                    * Understand the competitive environment, the market’s major players and leading brands;
                                                                                    * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                    Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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