SURFACE CARE IN SOUTH KOREA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Steady Growth Expected Over the Forecast Period

All-purpose Cleaning Wipes To Record Strong Growth

Hypermarkets Is the Major Distribution Channel for Surface Care

Competitive Landscape

Lg Household & Health Care Ltd Continues To Hold the Leading Position

Aekyung St Co Ltd Increases Its Share With New Brands

Category Data

Table 1 Sales of Surface Care by Category: Value 2013-2018

Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018

Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018

Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Surface Care: % Value 2014-2018

Table 6 LBN Brand Shares of Surface Care: % Value 2015-2018

Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018

Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018

Table 9 Forecast Sales of Surface Care by Category: Value 2018-2023

Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Executive Summary

Home Care Market Affected by Chemophobia and Climate Change

Transparency, Natural Ingredients and the Popularity of Consumer Appliances

Leading Home Care Players Maintain Their Positions

Desire for Safe and Comfortable Homes Boosts Natural Products

Pessimistic Outlook for the Forecast Period But A Chance To Rebuild Trust

Market Indicators

Table 11 Households 2013-2018

Market Data

Table 12 Sales of Home Care by Category: Value 2013-2018

Table 13 Sales of Home Care by Category: % Value Growth 2013-2018

Table 14 NBO Company Shares of Home Care: % Value 2014-2018

Table 15 LBN Brand Shares of Home Care: % Value 2015-2018

Table 16 Distribution of Home Care by Format: % Value 2013-2018

Table 17 Distribution of Home Care by Format and Category: % Value 2018

Table 18 Forecast Sales of Home Care by Category: Value 2018-2023

Table 19 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

After the decline in sales recorded in 2016 in the wake of the Oxy scandal, followed by the stagnating sales registered in 2017, 2018 saw a return to positive current value growth. Despite the chemophobia phenomenon in South Korea, in part due to the Oxy scandal, sales are expected to continue growing in current value terms over the forecast period, but South Korean consumers are now much more careful when buying products in terms of ingredients they contain. Manufacturers have reacted to this b...

Euromonitor International's Surface Care in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.