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Surface Care in South Korea

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SURFACE CARE IN SOUTH KOREA

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Steady Growth Expected Over the Forecast Period

                All-purpose Cleaning Wipes To Record Strong Growth

                  Hypermarkets Is the Major Distribution Channel for Surface Care

                    Competitive Landscape

                      Lg Household & Health Care Ltd Continues To Hold the Leading Position

                        Aekyung St Co Ltd Increases Its Share With New Brands

                          Category Data

                            Table 1 Sales of Surface Care by Category: Value 2013-2018

                              Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018

                                Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018

                                  Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018

                                    Table 5 NBO Company Shares of Surface Care: % Value 2014-2018

                                      Table 6 LBN Brand Shares of Surface Care: % Value 2015-2018

                                        Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018

                                          Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018

                                            Table 9 Forecast Sales of Surface Care by Category: Value 2018-2023

                                              Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

                                                Executive Summary

                                                  Home Care Market Affected by Chemophobia and Climate Change

                                                    Transparency, Natural Ingredients and the Popularity of Consumer Appliances

                                                      Leading Home Care Players Maintain Their Positions

                                                        Desire for Safe and Comfortable Homes Boosts Natural Products

                                                          Pessimistic Outlook for the Forecast Period But A Chance To Rebuild Trust

                                                            Market Indicators

                                                              Table 11 Households 2013-2018

                                                                Market Data

                                                                  Table 12 Sales of Home Care by Category: Value 2013-2018

                                                                    Table 13 Sales of Home Care by Category: % Value Growth 2013-2018

                                                                      Table 14 NBO Company Shares of Home Care: % Value 2014-2018

                                                                        Table 15 LBN Brand Shares of Home Care: % Value 2015-2018

                                                                          Table 16 Distribution of Home Care by Format: % Value 2013-2018

                                                                            Table 17 Distribution of Home Care by Format and Category: % Value 2018

                                                                              Table 18 Forecast Sales of Home Care by Category: Value 2018-2023

                                                                                Table 19 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

                                                                                  Sources

                                                                                    Summary 1 Research Sources

                                                                                    After the decline in sales recorded in 2016 in the wake of the Oxy scandal, followed by the stagnating sales registered in 2017, 2018 saw a return to positive current value growth. Despite the chemophobia phenomenon in South Korea, in part due to the Oxy scandal, sales are expected to continue growing in current value terms over the forecast period, but South Korean consumers are now much more careful when buying products in terms of ingredients they contain. Manufacturers have reacted to this b...

                                                                                    Euromonitor International's Surface Care in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                                    Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

                                                                                    Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                    Why buy this report?
                                                                                    * Get a detailed picture of the Surface Care market;
                                                                                    * Pinpoint growth sectors and identify factors driving change;
                                                                                    * Understand the competitive environment, the market’s major players and leading brands;
                                                                                    * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                    Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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