Surface Care in Saudi Arabia
SURFACE CARE IN SAUDI ARABIA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Public Health Awareness Campaigns Boost Demand in Surface Care
Multi-purpose Cleaners Gain Popularity As Households Seek To Save Money
Local Brands and Private Label Make Gains As Unit Prices Rise
Competitive Landscape
Arabian Trading Supplies Maintains Its Strong Lead in 2018
International Brands Dominate But Local Competitors Gain Ground
Supermarkets and Hypermarkets Remain the Leading Distribution Channels
Category Data
Table 1 Sales of Surface Care by Category: Value 2013-2018
Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Surface Care: % Value 2014-2018
Table 6 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018
Table 9 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Executive Summary
Economic Reforms Result in Mixed Performance for Saudi Home Care Market
Increased Focus on Value for Money Spurs Interest in More Advanced Products
Price-based Promotions Are A Key Driver of Demand in 2018
Local Brands and Private Label Gain Ground in Home Care
Forecast Period Outlook for Home Care Is Broadly Favourable
Market Indicators
Table 11 Households 2013-2018
Market Data
Table 12 Sales of Home Care by Category: Value 2013-2018
Table 13 Sales of Home Care by Category: % Value Growth 2013-2018
Table 14 NBO Company Shares of Home Care: % Value 2014-2018
Table 15 LBN Brand Shares of Home Care: % Value 2015-2018
Table 16 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 17 Distribution of Home Care by Format: % Value 2013-2018
Table 18 Distribution of Home Care by Format and Category: % Value 2018
Table 19 Forecast Sales of Home Care by Category: Value 2018-2023
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
In recent years the Saudi government has stepped up efforts to combat the rising incidence of seasonal outbreaks of deadly diseases such as the MERS-CoV and Corona viruses, H1N1 flu and dengue. Aside from improving sanitation in urban areas, the government has also invested in health awareness campaigns to educate the public on the importance of maintaining proper hygiene standards. The enthusiastic response to such campaigns among consumers continued to boost demand within surface care in 2018,...
Euromonitor International's Surface Care in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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