SURFACE CARE IN NORWAY

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Innovation Being Shaped by Demand for Efficacy and Environmental Considerations

Continued Price Pressure From Private Label

Competitive Landscape

Orkla Home & Personal Care Remains the Clear Category Leader

Krefting & Co Gains Share As Drain Openers Records Strong Growth

Category Data

Table 1 Sales of Surface Care by Category: Value 2013-2018

Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018

Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018

Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Surface Care: % Value 2014-2018

Table 6 LBN Brand Shares of Surface Care: % Value 2015-2018

Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018

Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018

Table 9 Forecast Sales of Surface Care by Category: Value 2018-2023

Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Executive Summary

Home Care Continues To Record Steady Growth in 2018

Environmental Considerations and Sustainability Emerge As Key Trends

Orkla Home & Personal Care Defends Its Dominant Position

Convenience, Efficacy and Eco-friendliness Drive New Product Development

Further Growth Expected Over the Forecast Period

Market Indicators

Table 11 Households 2013-2018

Market Data

Table 12 Sales of Home Care by Category: Value 2013-2018

Table 13 Sales of Home Care by Category: % Value Growth 2013-2018

Table 14 NBO Company Shares of Home Care: % Value 2014-2018

Table 15 LBN Brand Shares of Home Care: % Value 2015-2018

Table 16 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 17 Distribution of Home Care by Format: % Value 2013-2018

Table 18 Distribution of Home Care by Format and Category: % Value 2018

Table 19 Forecast Sales of Home Care by Category: Value 2018-2023

Table 20 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

New product development in surface care is largely being driven by consumer demand for greater convenience and efficacy, for example through more concentrated formulas, smaller bottle sizes or improved dirt removal. Some categories are also benefiting from innovative products with a focus on prevention, such as Jif Rørfrisk in drain openers, which can be used weekly in order to keep drains unclogged. Innovation in terms of cleaning performance is expected to remain of key importance to Norwegian...

Euromonitor International's Surface Care in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.