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Surface Care in New Zealand

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SURFACE CARE IN NEW ZEALAND

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Volume Sales Driving Value Growth

                Negative Media Attention To Affect Wipes

                  Task Specificity To Influence Category Perfromance

                    Competitive Landscape

                      Dettol Market Penetration Driving Reckitt Benckiser Performance

                        Strong Performance From Eco Brands

                          High Level of Segmentation in Surface Care

                            Category Data

                              Table 1 Sales of Surface Care by Category: Value 2013-2018

                                Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018

                                  Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018

                                    Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018

                                      Table 5 NBO Company Shares of Surface Care: % Value 2014-2018

                                        Table 6 LBN Brand Shares of Surface Care: % Value 2015-2018

                                          Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018

                                            Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018

                                              Table 9 Forecast Sales of Surface Care by Category: Value 2018-2023

                                                Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

                                                  Executive Summary

                                                    Strong Growth, But Pressure Still Felt

                                                      Construction Boom Influencing the Category

                                                        Growing Demand for Eco Brands

                                                          Private Label Refresh and Unilever Leveraging Eco Trends

                                                            Volume Growth Expected To Drive Value Growth

                                                              Market Indicators

                                                                Table 11 Households 2013-2018

                                                                  Market Data

                                                                    Table 12 Sales of Home Care by Category: Value 2013-2018

                                                                      Table 13 Sales of Home Care by Category: % Value Growth 2013-2018

                                                                        Table 14 NBO Company Shares of Home Care: % Value 2014-2018

                                                                          Table 15 LBN Brand Shares of Home Care: % Value 2015-2018

                                                                            Table 16 Penetration of Private Label in Home Care by Category: % Value 2013-2018

                                                                              Table 17 Distribution of Home Care by Format: % Value 2013-2018

                                                                                Table 18 Distribution of Home Care by Format and Category: % Value 2018

                                                                                  Table 19 Forecast Sales of Home Care by Category: Value 2018-2023

                                                                                    Table 20 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

                                                                                      Sources

                                                                                        Summary 1 Research Sources

                                                                                        Population growth and increasing levels of housing construction contributed to current retail value sales growth in line with the review period CAGR. However, the category remained highly competitive, with retail discounting prevalent to drive foot traffic into stores and large pack sizes gained prominence. This is expected to continue over the forecast period, with surface care set to remain the most competitive category and fragrance development expected to influence new product activity. With...

                                                                                        Euromonitor International's Surface Care in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                                        Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

                                                                                        Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                        Why buy this report?
                                                                                        * Get a detailed picture of the Surface Care market;
                                                                                        * Pinpoint growth sectors and identify factors driving change;
                                                                                        * Understand the competitive environment, the market’s major players and leading brands;
                                                                                        * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                        Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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