SURFACE CARE IN MALAYSIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Bathroom Cleaners and Home Care Disinfectants Are the New Rising Stars

Buy Extra Time With Home Care Disposable Wipes

Competitive Landscape

Reckitt Benckiser (m) Sdn Bhd Dominates Surface Care

Multi-purpose Cleaners Remain Popular

Category Data

Table 1 Sales of Surface Care by Category: Value 2013-2018

Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018

Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018

Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Surface Care: % Value 2014-2018

Table 6 LBN Brand Shares of Surface Care: % Value 2015-2018

Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018

Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018

Table 9 Forecast Sales of Surface Care by Category: Value 2018-2023

Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Executive Summary

Room for Growth in Malaysian Market

Consumers Seek Value for Money and Convenience in Their Purchases

Procter & Gamble (m) Sdn Bhd Dominates Home Care

Fragrance and Concentration Are the Key Drivers in New Product Development

Green Labels Expected To Grow

Market Indicators

Table 11 Households 2013-2018

Market Data

Table 12 Sales of Home Care by Category: Value 2013-2018

Table 13 Sales of Home Care by Category: % Value Growth 2013-2018

Table 14 NBO Company Shares of Home Care: % Value 2014-2018

Table 15 LBN Brand Shares of Home Care: % Value 2015-2018

Table 16 Distribution of Home Care by Format: % Value 2013-2018

Table 17 Distribution of Home Care by Format and Category: % Value 2018

Table 18 Forecast Sales of Home Care by Category: Value 2018-2023

Table 19 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Surface care registered steady growth in 2018 with vast contribution from bathroom cleaners, home disinfectants and multi-purpose cleaners. As Malaysians are more concerned on cleanliness and hygiene, demand for surface cleaners remains on the high. The category is flooded with various brands and task-specific cleaners following increasing consumer awareness and healthy living trend. Hectic lifestyles in urban areas have contributed to the demand for efficient products as well as products contai...

Euromonitor International's Surface Care in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.