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Surface Care in Malaysia

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SURFACE CARE IN MALAYSIA

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Bathroom Cleaners and Home Care Disinfectants Are the New Rising Stars

                Buy Extra Time With Home Care Disposable Wipes

                  Competitive Landscape

                    Reckitt Benckiser (m) Sdn Bhd Dominates Surface Care

                      Multi-purpose Cleaners Remain Popular

                        Category Data

                          Table 1 Sales of Surface Care by Category: Value 2013-2018

                            Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018

                              Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018

                                Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018

                                  Table 5 NBO Company Shares of Surface Care: % Value 2014-2018

                                    Table 6 LBN Brand Shares of Surface Care: % Value 2015-2018

                                      Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018

                                        Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018

                                          Table 9 Forecast Sales of Surface Care by Category: Value 2018-2023

                                            Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

                                              Executive Summary

                                                Room for Growth in Malaysian Market

                                                  Consumers Seek Value for Money and Convenience in Their Purchases

                                                    Procter & Gamble (m) Sdn Bhd Dominates Home Care

                                                      Fragrance and Concentration Are the Key Drivers in New Product Development

                                                        Green Labels Expected To Grow

                                                          Market Indicators

                                                            Table 11 Households 2013-2018

                                                              Market Data

                                                                Table 12 Sales of Home Care by Category: Value 2013-2018

                                                                  Table 13 Sales of Home Care by Category: % Value Growth 2013-2018

                                                                    Table 14 NBO Company Shares of Home Care: % Value 2014-2018

                                                                      Table 15 LBN Brand Shares of Home Care: % Value 2015-2018

                                                                        Table 16 Distribution of Home Care by Format: % Value 2013-2018

                                                                          Table 17 Distribution of Home Care by Format and Category: % Value 2018

                                                                            Table 18 Forecast Sales of Home Care by Category: Value 2018-2023

                                                                              Table 19 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

                                                                                Sources

                                                                                  Summary 1 Research Sources

                                                                                  Surface care registered steady growth in 2018 with vast contribution from bathroom cleaners, home disinfectants and multi-purpose cleaners. As Malaysians are more concerned on cleanliness and hygiene, demand for surface cleaners remains on the high. The category is flooded with various brands and task-specific cleaners following increasing consumer awareness and healthy living trend. Hectic lifestyles in urban areas have contributed to the demand for efficient products as well as products contai...

                                                                                  Euromonitor International's Surface Care in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                                  Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

                                                                                  Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                  Why buy this report?
                                                                                  * Get a detailed picture of the Surface Care market;
                                                                                  * Pinpoint growth sectors and identify factors driving change;
                                                                                  * Understand the competitive environment, the market’s major players and leading brands;
                                                                                  * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                  Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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