SURFACE CARE IN MACEDONIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Kitchen and Bathroom Cleaners Record the Strongest Growth

Surface Care Growth Is Stable As Business and Household Demand Grows

New Surface Care Products Introduced in 2018

Competitive Landscape

SC Johnson & Son Maintains Its Lead

Colgate-Palmolive Co Ranks Second With A Growing Share

Internationals Lead With Domestic Brands and Private Label Holding Low Shares

Category Data

Table 1 Sales of Surface Care by Category: Value 2013-2018

Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018

Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018

Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Surface Care: % Value 2014-2018

Table 6 LBN Brand Shares of Surface Care: % Value 2015-2018

Table 7 Forecast Sales of Surface Care by Category: Value 2018-2023

Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Executive Summary

Home Care Growth Remains Convincing Despite Political and Economic Turmoil

Convenience, Health and Wellbeing and New Launches Have Significant Impact in 2018

Internationals Lead Home Care Through Innovation and Key New Launches

Modern Grocery Retailers Lead Sales of Home Care

Saturation To Slow Growth of Home Care

Market Indicators

Table 9 Households 2013-2018

Market Data

Table 10 Sales of Home Care by Category: Value 2013-2018

Table 11 Sales of Home Care by Category: % Value Growth 2013-2018

Table 12 NBO Company Shares of Home Care: % Value 2014-2018

Table 13 LBN Brand Shares of Home Care: % Value 2015-2018

Table 14 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 15 Distribution of Home Care by Format: % Value 2013-2018

Table 16 Distribution of Home Care by Format and Category: % Value 2018

Table 17 Forecast Sales of Home Care by Category: Value 2018-2023

Table 18 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Surface care witnessed strong growth in demand for specialised surface care products in 2018. There was growing demand among local businesses and households for surface care products as businesses and living spaces continued to expand and require more maintenance and attention. Kitchen and bathroom cleaners recorded the strongest retail value growth in 2018 as consumer demand peaked.

Euromonitor International's Surface Care in Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.