SURFACE CARE IN LATVIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Eco-friendly Products Continue To See Strong Development

Price Remains Key Factor When Purchasing Surface Care

Niche Players Provide Boost To Internet Retailing

Competitive Landscape

International Players Struggle As Local Players Rise To Prominence

Companies Focus on Online Marketing To Drive Sales

Consumers Appreciate Value-for-money Private Label Products

Category Data

Table 1 Sales of Surface Care by Category: Value 2013-2018

Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018

Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018

Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Surface Care: % Value 2014-2018

Table 6 LBN Brand Shares of Surface Care: % Value 2015-2018

Table 7 Forecast Sales of Surface Care by Category: Value 2018-2023

Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Executive Summary

Home Care Benefits From Improving Economy

Convenience, Health and the Environment Important To Consumers

International Players Dominate But Lose Share To Local Companies

Hypermarkets and Non-grocery Specialists on the Rise

Home Care Set To Grow As Consumers Shift To Convenient and Green Products

Market Indicators

Table 9 Households 2013-2018

Market Data

Table 10 Sales of Home Care by Category: Value 2013-2018

Table 11 Sales of Home Care by Category: % Value Growth 2013-2018

Table 12 NBO Company Shares of Home Care: % Value 2014-2018

Table 13 LBN Brand Shares of Home Care: % Value 2015-2018

Table 14 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 15 Distribution of Home Care by Format: % Value 2013-2018

Table 16 Distribution of Home Care by Format and Category: % Value 2018

Table 17 Forecast Sales of Home Care by Category: Value 2018-2023

Table 18 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Driven by government campaigns and EU regulation there is a growing focus on the environment and sustainability in Latvia, with this also being seen in surface care. Consumers are paying more attention to the content of surface care products and are increasingly choosing eco-friendly versions. As a result, manufacturers have engaged in the green cleaning trend, with some of them offering premium brands that are distributed online or in speciality eco-shops and premium retailers, such as Stockman...

Euromonitor International's Surface Care in Latvia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.