SURFACE CARE IN INDONESIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Standard Floor Cleaners Dominates Surface Care Volume Sales

Increasing Awareness of Toilet Hygiene Spurs Sales of Home Care Disinfectants and Multipurpose Cleaners

Minimalist Design Favours the Greater Use of Glass, While Demand for Window/glass Cleaners Is Seasonal

Competitive Landscape

So Klin and Super Pell Collectively Dominate Floor Cleaners

Yuri Porstex Is Top-of-mind for Multipurpose Cleaners, While Vixal and Wings Porcelain Cleaner Compete Tightly

Mr Muscle Clear Is the Main Brand for Window/glass Cleaners, Using TV Adverts To Effectively Strengthen Awareness

Category Data

Table 1 Sales of Surface Care by Category: Value 2013-2018

Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Surface Care: % Value 2014-2018

Table 4 LBN Brand Shares of Surface Care: % Value 2015-2018

Table 5 Forecast Sales of Surface Care by Category: Value 2018-2023

Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Executive Summary

Home Care Enjoys Healthier Retail Value Growth in 2018 Than in 2017

Manufacturers Have To Balance the Need for Affordable End-prices With Rising Operating Costs

Unilever and Wings Corp Compete in Laundry Care, While Godrej Group Successfully Expands

Modern Grocery Retailers Continues To Be the Most Dominant for Home Care in Indonesia

Improving Socioeconomic Factors and Growing Hygiene-awareness Support Positive Value Growth for the Forecast Period

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 13 Distribution of Home Care by Format: % Value 2013-2018

Table 14 Distribution of Home Care by Format and Category: % Value 2018

Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Standard floor cleaners generates the most volume and value sales in the surface care category. Indonesia consumers have a high awareness of floor hygiene because they like to use their floors for activities such as playing and reading with their children. That is why floor hygiene is important at every house. Usually, consumers look for a floor cleaner with a good aroma or sweet fragrance. Also, people with children tend to look for products that are safe; ie children can play on household floo...

Euromonitor International's Surface Care in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.