SURFACE CARE IN CHINA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Surface Care Continues To Record Strong Growth

the Kitchen Remains the Most Important Space for Surface Care

Internet Retailing A Growing Distribution Channel

Competitive Landscape

Shanghai Johnson Maintains Its Leading Position

Guangzhou Liby Enterprise Group Posts the Strongest Value Sales Growth in 2018

Category Data

Table 1 Sales of Surface Care by Category: Value 2013-2018

Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018

Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018

Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Surface Care: % Value 2014-2018

Table 6 LBN Brand Shares of Surface Care: % Value 2015-2018

Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018

Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018

Table 9 Forecast Sales of Surface Care by Category: Value 2018-2023

Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Executive Summary

Home Care Registers Stable Current Value Growth in 2018

Product Improvement A Key Trend in Home Care

Guangzhou Liby Enterprise Group Remains the Leading Player

Differentiated Home Care Products Are Introduced Based on Local Needs

Value Growth Set To Slow Further Over the Forecast Period

Market Indicators

Table 11 Households 2013-2018

Market Data

Table 12 Sales of Home Care by Category: Value 2013-2018

Table 13 Sales of Home Care by Category: % Value Growth 2013-2018

Table 14 NBO Company Shares of Home Care: % Value 2014-2018

Table 15 LBN Brand Shares of Home Care: % Value 2015-2018

Table 16 Distribution of Home Care by Format: % Value 2013-2018

Table 17 Distribution of Home Care by Format and Category: % Value 2018

Table 18 Forecast Sales of Home Care by Category: Value 2018-2023

Table 19 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

In 2018, surface care continued to record strong current value growth, led by positive performances from kitchen cleaners and home care disinfectants. However, in comparison, descalers, drain openers and multi-purpose cleaners recorded only modest value gains, while scouring agents posted a slight decline. These differing performances can be attributed to changing consumer demands, with Chinese householders seeking task-specific and less harmful products rather than multi-purpose cleaners. As st...

Euromonitor International's Surface Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.