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Surface Care in Cameroon

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SURFACE CARE IN CAMEROON

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Recent Retail Landscape Changes Boost Surface Care

                Consumers Trade Up From Powder Detergents To Surface Care Products

                  Fragrance, and Convenience Will Be Considerable Selling Points

                    Competitive Landscape

                      International Brands Remain Dominant in the Category in 2018

                        Leading Players Offer Mostly Standard Surface Care Products

                          Value Sales Set To Keep Growing Over the Forecast Period

                            Category Data

                              Table 1 Sales of Surface Care by Category: Value 2013-2018

                                Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018

                                  Table 3 NBO Company Shares of Surface Care: % Value 2014-2018

                                    Table 4 LBN Brand Shares of Surface Care: % Value 2015-2018

                                      Table 5 Forecast Sales of Surface Care by Category: Value 2018-2023

                                        Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

                                          Executive Summary

                                            Home Care Continues To Show Strong Growth in 2018

                                              the Changing Distribution Landscape Is Positive for Home Care

                                                Competitive Environment Is Dominated by International Brands

                                                  Open Markets Remain the Major Distribution Channel

                                                    Home Care Has Very Good Prospects

                                                      Market Indicators

                                                        Table 7 Households 2013-2018

                                                          Market Data

                                                            Table 8 Sales of Home Care by Category: Value 2013-2018

                                                              Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

                                                                Table 10 NBO Company Shares of Home Care: % Value 2014-2018

                                                                  Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

                                                                    Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

                                                                      Table 13 Distribution of Home Care by Format: % Value 2013-2018

                                                                        Table 14 Distribution of Home Care by Format and Category: % Value 2018

                                                                          Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

                                                                            Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

                                                                              Sources

                                                                                Summary 1 Research Sources

                                                                                The recent retail landscape in Cameroon has witnessed some key developments, with the entrance of retailers like Carrefour Market. These retailers have taken advantage of increasing urbanisation to boost sales of domestic and international brands in surface care. The distribution of surface care remains considerably more limited in rural areas, where people tend to limit spending on non-essential products. Urban sales have, however, experienced a boost, with consumers seeking a new retail experi...

                                                                                Euromonitor International's Surface Care in Cameroon market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                                Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

                                                                                Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                Why buy this report?
                                                                                * Get a detailed picture of the Surface Care market;
                                                                                * Pinpoint growth sectors and identify factors driving change;
                                                                                * Understand the competitive environment, the market’s major players and leading brands;
                                                                                * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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