SURFACE CARE IN CAMEROON

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Recent Retail Landscape Changes Boost Surface Care

Consumers Trade Up From Powder Detergents To Surface Care Products

Fragrance, and Convenience Will Be Considerable Selling Points

Competitive Landscape

International Brands Remain Dominant in the Category in 2018

Leading Players Offer Mostly Standard Surface Care Products

Value Sales Set To Keep Growing Over the Forecast Period

Category Data

Table 1 Sales of Surface Care by Category: Value 2013-2018

Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Surface Care: % Value 2014-2018

Table 4 LBN Brand Shares of Surface Care: % Value 2015-2018

Table 5 Forecast Sales of Surface Care by Category: Value 2018-2023

Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Executive Summary

Home Care Continues To Show Strong Growth in 2018

the Changing Distribution Landscape Is Positive for Home Care

Competitive Environment Is Dominated by International Brands

Open Markets Remain the Major Distribution Channel

Home Care Has Very Good Prospects

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 13 Distribution of Home Care by Format: % Value 2013-2018

Table 14 Distribution of Home Care by Format and Category: % Value 2018

Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

The recent retail landscape in Cameroon has witnessed some key developments, with the entrance of retailers like Carrefour Market. These retailers have taken advantage of increasing urbanisation to boost sales of domestic and international brands in surface care. The distribution of surface care remains considerably more limited in rural areas, where people tend to limit spending on non-essential products. Urban sales have, however, experienced a boost, with consumers seeking a new retail experi...

Euromonitor International's Surface Care in Cameroon market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.