Copyright Reports & Markets. All rights reserved.

Surface Care in Belgium

Buy now

SURFACE CARE IN BELGIUM

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Smaller Surfaces Put Pressure on Volume Sales of Surface Care

                Rapid Cleaning Creates Value

                  Competitive Landscape

                    Competition Tightens

                      Smaller Packaging and Concentrated Formulas Struggle

                        New Channels and DIY Retailers Start To Sell Surface Care

                          Category Data

                            Table 1 Sales of Surface Care by Category: Value 2013-2018

                              Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018

                                Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018

                                  Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018

                                    Table 5 NBO Company Shares of Surface Care: % Value 2014-2018

                                      Table 6 LBN Brand Shares of Surface Care: % Value 2015-2018

                                        Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018

                                          Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018

                                            Table 9 Forecast Sales of Surface Care by Category: Value 2018-2023

                                              Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

                                                Executive Summary

                                                  Lower Unit Price Causes Slight Decline in Value Sales

                                                    Performance Is the Target for Both Consumers and Manufacturers

                                                      Private Label Is Put Under Cover and New Channels Are Sought

                                                        Developing Trends Include Beauty and Eco-friendly Products

                                                          Expectations of Growth in the Forecast Period Are Limited for Home Care

                                                            Market Indicators

                                                              Table 11 Households 2013-2018

                                                                Market Data

                                                                  Table 12 Sales of Home Care by Category: Value 2013-2018

                                                                    Table 13 Sales of Home Care by Category: % Value Growth 2013-2018

                                                                      Table 14 NBO Company Shares of Home Care: % Value 2014-2018

                                                                        Table 15 LBN Brand Shares of Home Care: % Value 2015-2018

                                                                          Table 16 Penetration of Private Label in Home Care by Category: % Value 2013-2018

                                                                            Table 17 Distribution of Home Care by Format: % Value 2013-2018

                                                                              Table 18 Distribution of Home Care by Format and Category: % Value 2018

                                                                                Table 19 Forecast Sales of Home Care by Category: Value 2018-2023

                                                                                  Table 20 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

                                                                                    Sources

                                                                                      Summary 1 Research Sources

                                                                                      Surface care volume sales shrank in Belgium in 2018 mainly due to Belgian habits. Elderly people are leaving their houses for smaller apartments and younger generations are tending to rent flats for short periods rather than buying houses. Thus, more and more people are living in smaller accommodation in the cities. The direct consequence of this change is that there are smaller surfaces to clean, leading to less need for surface cleaner. The demographic trend is a long-term transition and, ther...

                                                                                      Euromonitor International's Surface Care in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                                      Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

                                                                                      Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                      Why buy this report?
                                                                                      * Get a detailed picture of the Surface Care market;
                                                                                      * Pinpoint growth sectors and identify factors driving change;
                                                                                      * Understand the competitive environment, the market’s major players and leading brands;
                                                                                      * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                      Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

                                                                                      Buy now