SURFACE CARE IN BELARUS

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

the Stable Economic Situation and Rising Disposable Incomes Boost Volume Sales

Value Growth in Surface Care Is Hampered by the Economising Trend

Limited Variety and Availability and High Prices Limit Growth in Home Care Wipes

Competitive Landscape

the Leading Players Maintain Their Value Shares

Strong Price Competition

New Product Developments Will Lead To the Further Fragmentation of Surface Care

Category Data

Table 1 Sales of Surface Care by Category: Value 2013-2018

Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018

Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018

Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Surface Care: % Value 2014-2018

Table 6 LBN Brand Shares of Surface Care: % Value 2015-2018

Table 7 Forecast Sales of Surface Care by Category: Value 2018-2023

Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Executive Summary

Rising Incomes Stimulate Volume Sales, Whilst Economising Hampers Value Sales

State Support and Consumption Trends Have A Positive Effect on Home Care Sales

Intense Competition Amongst Players Hampers Value Growth

Modern Grocery and Non-grocery Specialists Enjoy Growing Value Shares

Stable Volume Growth Is Forecast To Be Supported by Rising Disposable Incomes

Market Indicators

Table 9 Households 2013-2018

Market Data

Table 10 Sales of Home Care by Category: Value 2013-2018

Table 11 Sales of Home Care by Category: % Value Growth 2013-2018

Table 12 NBO Company Shares of Home Care: % Value 2014-2018

Table 13 LBN Brand Shares of Home Care: % Value 2015-2018

Table 14 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 15 Distribution of Home Care by Format: % Value 2013-2018

Table 16 Distribution of Home Care by Format and Category: % Value 2018

Table 17 Forecast Sales of Home Care by Category: Value 2018-2023

Table 18 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

In 2018, surface care in Belarus recorded a slight volume increase and strong current value growth. Thanks to the fairly stable economic situation and slight growth in disposable incomes, Belarusians began to pay greater attention to surface care products. The highest volume growth was seen by multipurpose cleaners, thanks to their universal usage. One of the slowest volume growth rates was recorded by scouring agents, which are seen as old-fashioned by many young and middle-aged consumers. Duri...

Euromonitor International's Surface Care in Belarus market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.