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Surface Care in Azerbaijan

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SURFACE CARE IN AZERBAIJAN

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Surface Care Increases and Flourishes in 2018

                the Dynamism of Construction Increases Sales of Surface Care Products

                  Supermarkets Continues To Take Share at the Expense of Traditional Grocery Retailers

                    Competitive Landscape

                      Surface Care Is Led by Atropatena

                        International Players Lead Due To the Lack of A Strong Local Manufacturer

                          Segmentation Becomes Important for Local Consumers

                            Category Data

                              Table 1 Sales of Surface Care by Category: Value 2013-2018

                                Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018

                                  Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018

                                    Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018

                                      Table 5 NBO Company Shares of Surface Care: % Value 2014-2018

                                        Table 6 LBN Brand Shares of Surface Care: % Value 2015-2018

                                          Table 7 Forecast Sales of Surface Care by Category: Value 2018-2023

                                            Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

                                              Executive Summary

                                                Home Care Sees Stronger Volume Growth After Recessionary Years

                                                  Macroeconomic Resurgence Supports the Growth of Home Care

                                                    International Companies Continue To Lead Home Care in Azerbaijan

                                                      Modern Grocery Retailers Increases Rapidly, Supporting Sales of Home Care Products

                                                        Home Care Set To Grow and Become More Saturated Over the Forecast Period

                                                          Market Indicators

                                                            Table 9 Households 2013-2018

                                                              Market Data

                                                                Table 10 Sales of Home Care by Category: Value 2013-2018

                                                                  Table 11 Sales of Home Care by Category: % Value Growth 2013-2018

                                                                    Table 12 NBO Company Shares of Home Care: % Value 2014-2018

                                                                      Table 13 LBN Brand Shares of Home Care: % Value 2015-2018

                                                                        Table 14 Distribution of Home Care by Format: % Value 2013-2018

                                                                          Table 15 Distribution of Home Care by Format and Category: % Value 2018

                                                                            Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

                                                                              Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

                                                                                Sources

                                                                                  Summary 1 Research Sources

                                                                                  Surface care was an emerging category in Azerbaijan in 2018, and with the improved macroeconomic situation locals increased their expenditure, supporting higher sales during the year. Even though consumers’ disposable incomes increased, and many traded up to the well-known and trusted brands they used before the currency devaluation in 2015/2016, they remained price-conscious and looked for value-added benefits and bargains when purchasing surface care products. As a result, products which claim...

                                                                                  Euromonitor International's Surface Care in Azerbaijan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                                  Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

                                                                                  Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                  Why buy this report?
                                                                                  * Get a detailed picture of the Surface Care market;
                                                                                  * Pinpoint growth sectors and identify factors driving change;
                                                                                  * Understand the competitive environment, the market’s major players and leading brands;
                                                                                  * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                  Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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