SURFACE CARE IN ALGERIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Surface Care Is Set To See Healthy Growth

Growth in Surface Care Is Predicted To Slow Over the Forecast Period

Multipurpose Cleaners Will Continue To Perform Well

Competitive Landscape

Henkel Continues To Lead Surface Care

the Procter & Gamble Co Sees A Share Decline Due To Stock-outs

International Brands Dominate, Although Domestic Brands Are Gaining Share

Category Data

Table 1 Sales of Surface Care by Category: Value 2013-2018

Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Surface Care: % Value 2014-2018

Table 4 LBN Brand Shares of Surface Care: % Value 2015-2018

Table 5 Forecast Sales of Surface Care by Category: Value 2018-2023

Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Executive Summary

Growing Consumer Awareness and Urbanisation Sustain Growth in Home Care

Consumers Seek Value for Money in Home Care

Foreign Manufacturers Lead, But Domestic Players Gain Ground

Independent Small Grocers Dominates, But Modern Retailers Show Greater Potential

Value Growth Is Expected Over the Forecast Period

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Distribution of Home Care by Format: % Value 2013-2018

Table 13 Distribution of Home Care by Format and Category: % Value 2018

Table 14 Forecast Sales of Home Care by Category: Value 2018-2023

Table 15 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Surface care is expected to continue to benefit from growth in Algeria's urban middle-income consumer base over the forecast period. As urbanisation rises and lifestyle patterns change, more consumers are expected to seek out the convenience, ease of cleaning and pleasant fragrances associated with surface care products. This trend will also be encouraged by the growing participation of women in the workforce, with dual-income households particularly prizing convenience.

Euromonitor International's Surface Care in Algeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.