SUPER PREMIUM BEAUTY AND PERSONAL CARE IN TAIWAN

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Premium Fragrances Drives Growth

Growing Competition From Mass-market Brands

Sogo Zhongxiao Store A Favourite Destination for Premium Beauty Shoppers

Competitive Landscape

Chanel Retains the Lead

Parfums Chistian Dior Shows Strong Growth

Raising Awareness While Retaining Brand Kudos

Category Data

Table 1 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018

Table 2 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017

Table 4 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017

Table 5 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018

Table 6 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023

Table 7 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Executive Summary

Growth Despite Challenges

Slower Growth at the End of the Review Period

Challenge of Modernising Brands Without Losing Classic Appeal

Shopping Experience Remains Key

Constraints on Forecast Period Growth

Market Indicators

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

Market Data

Table 9 Sales of Luxury Goods by Category: Value 2013-2018

Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018

Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018

Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017

Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017

Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018

Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023

Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Compared with their counterparts in Southeast Asia or Western countries, Taiwanese women have not been frequent users of fragrances. However, the fragrances category grew rapidly in the latter part of the review period, with Chanel, Jo Malone and YSL all seeing good performances in the Taiwanese market. Fragrances are increasingly seen as a way for consumers to make a good impression and reflect and express their personalities. Moreover, while products in categories such as skin care are general...

Euromonitor International's Super Premium Beauty and Personal Care in Taiwan report offers a comprehensive guide to the size and shape of the Super Premium Beauty and Personal Care market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Super Premium Beauty and Personal Care retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Product coverage: Other Super Premium Beauty and Personal Care, Super Premium Colour Cosmetics, Super Premium Fragrances, Super Premium Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Super Premium Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.