SUPER PREMIUM BEAUTY AND PERSONAL CARE IN ROMANIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Super Premium Beauty and Personal Care Is Underdeveloped

Consumer Preferences for Natural Beauty Products

Internet Retailing Slowly Becomes An Important Distribution Channel

Competitive Landscape

Christian Dior and Givenchy Are Leading Brands

Innovation and Portfolio Extension Leads To Product Premiumisation

Romanian Consumers Slow To Be Convinced by Luxury Brands

Category Data

Table 1 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018

Table 2 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017

Table 4 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017

Table 5 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018

Table 6 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023

Table 7 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Executive Summary

New Attributes for Luxury Goods

Luxury Goods Displays Prominent Growth

Competition Is Fierce

Luxury Adapting To An Omnichannel World

Challenges and Opportunities Facing Luxury Goods in Romania

Market Data

Table 8 Sales of Luxury Goods by Category: Value 2013-2018

Table 9 Sales of Luxury Goods by Category: % Value Growth 2013-2018

Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018

Table 11 NBO Company Shares of Luxury Goods: % Value 2013-2017

Table 12 LBN Brand Shares of Luxury Goods: % Value 2014-2017

Table 13 Distribution of Luxury Goods by Format and Category: % Value 2018

Table 14 Forecast Sales of Luxury Goods by Category: Value 2018-2023

Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Super premium beauty and personal care in Romania was one of the least developed in Europe and in the region in 2018. In Romania, approximately half the population lives in rural areas, where the supply of super premium beauty and personal care is limited. Research shows that fragrances generate the largest turnover, followed by skin care. This is a different trend compared to Western countries where skin care is the most popular. This phenomenon is related to the education and consumption habit...

Euromonitor International's Super Premium Beauty and Personal Care in Romania report offers a comprehensive guide to the size and shape of the Super Premium Beauty and Personal Care market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Super Premium Beauty and Personal Care retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Product coverage: Other Super Premium Beauty and Personal Care, Super Premium Colour Cosmetics, Super Premium Fragrances, Super Premium Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Super Premium Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.