SUPER PREMIUM BEAUTY AND PERSONAL CARE IN POLAND

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Sales Driven by Rising Consumer Affluence

Consumers Expect the Highest Level of Service

Further Solid Growth Predicted Over the Forecast Period

Competitive Landscape

Chanel Remains the Leading Player

Multi-brand Stores Lead Distribution But Concept Stores Are Emerging

Super Premium Fragrances Remains the Largest Category

Category Data

Table 1 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018

Table 2 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017

Table 4 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017

Table 5 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018

Table 6 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023

Table 7 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Executive Summary

Sales of Luxury Goods Being Driven by the Growing Number of Affluent Poles

Desire for Social Recognition Fuels Demand for Luxury Goods

Luxury Goods Continues To Be Dominated by Global Brands

Traditional Store-based Outlets Dominate Sales But An Omni-channel Approach Is Becoming Standard

Luxury Goods in Poland Expected To Perform Very Well Over the Forecast Period

Market Indicators

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

Market Data

Table 9 Sales of Luxury Goods by Category: Value 2013-2018

Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018

Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018

Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017

Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017

Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018

Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023

Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Super premium beauty and personal care remained a relatively small category in Poland in 2018 but it is growing steadily. The offer of luxury brands is expanding every year, with Polish consumers showing themselves to be more willing to invest in these products. This is largely a result of rising disposable incomes. More are more Poles are appreciating the high quality of products and the prestige associated with various brands. The opinions of others and pack design are also becoming important...

Euromonitor International's Super Premium Beauty and Personal Care in Poland report offers a comprehensive guide to the size and shape of the Super Premium Beauty and Personal Care market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Super Premium Beauty and Personal Care retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Product coverage: Other Super Premium Beauty and Personal Care, Super Premium Colour Cosmetics, Super Premium Fragrances, Super Premium Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Super Premium Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.