SUGAR CONFECTIONERY IN TURKEY

Euromonitor International

July 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Holiday Period Demand for Sugar Confectionery Is Set To Increase Sales

Increasing Consciousness About Preventive Medication Is Predicted To Generate Medicated Confectionery Growth

Rising Health-awareness Is Expected To Shape New Launches

Competitive Landscape

Domestic Brands Continue To Dominate the Category

Sugar Confectionery Becomes More Fragmented Due To the Introduction of Smaller Brands

Category Leader Kent Gida Records A Minor Decrease in Value Share in 2018

Summary 1 Other Sugar Confectionery by Product Type:

Category Data

Table 1 Sales of Sugar Confectionery by Category: Volume 2013-2018

Table 2 Sales of Sugar Confectionery by Category: Value 2013-2018

Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018

Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018

Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018

Table 6 NBO Company Shares of Sugar Confectionery: % Value 2014-2018

Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018

Table 8 Distribution of Sugar Confectionery by Format: % Value 2013-2018

Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023

Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023

Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023

Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Executive Summary

Turkish Lira Devaluation Increases Pressure on Unit Prices

Private Label Gains in Popularity

Polarisation of Share Between Established Players and Private Label Continues

Modern Grocery Retailers Gaining Ground From Traditional Independent Channels

Innovative New Product Launches Are Expected To Enhance Growth

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 17 Sales of Packaged Food by Category: Volume 2013-2018

Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 23 Penetration of Private Label by Category: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format and Category: % Value 2018

Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 2 Research Sources

Turkish consumers traditionally buy sugar confectionery brands as gifts during holiday seasons and celebrations. During Ramadan and Kurban celebrations, sales of sugar confectionery boom. With new product developments, increasing availability and attractive price promotions, demand for sugar confectionery as gifts or offerings is set to rise. This trend is also expected to increase the value share of grocery retailers in the category because the discounters channel especially is offering attract...

Euromonitor International's Sugar Confectionery in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Boiled Sweets, Liquorice, Lollipops, Medicated Confectionery, Mints, Other Sugar Confectionery, Pastilles, Gums, Jellies and Chews, Toffees, Caramels and Nougat.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sugar Confectionery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.