SUGAR CONFECTIONERY IN ESTONIA

Euromonitor International

July 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Sugar Consumption Concerns and Chocolate Rivalry Slows Sugar Confectionary

Saturation and Maturity Inspires Innovative Developments and Launches

Potential for Hand-made and Wellness Sugar Confectionery

Competitive Landscape

Kalev As Outperforms Its Competitors in the Category

Haribo Maintains Second Place But Its Future Performance Could Be at Risk

Stagnant Category Has Little Appeal for Newcomers

Summary 1 Other Sugar Confectionery by Product Type:

Category Data

Table 1 Sales of Sugar Confectionery by Category: Volume 2013-2018

Table 2 Sales of Sugar Confectionery by Category: Value 2013-2018

Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018

Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018

Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018

Table 6 NBO Company Shares of Sugar Confectionery: % Value 2014-2018

Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018

Table 8 Distribution of Sugar Confectionery by Format: % Value 2013-2018

Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023

Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023

Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023

Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Executive Summary

Increase in Living Standards Supports the Development of Packaged Food

Increased Consumer Purchasing Power Supports Manufacturers

Successful Players Follow the Trends

Competition Remains Intense Among Grocery Chains

Positive Outlook for the Economy To Support Sales

Foodservice

Sales To Foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 17 Sales of Packaged Food by Category: Volume 2013-2018

Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 23 Penetration of Private Label by Category: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format and Category: % Value 2018

Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 2 Research Sources

Sugar confectionery is expected to slow down due to two major factors: it is challenged by chocolate confectionery and it reached peak maturity. The National Institute for Health Development and the Ministry of Social Affairs developed multiple social media campaigns about diabetes and awareness of the disease, and one major prevention factor was sugar consumption. Estonians slowly but surely started moving to healthier snack alternatives or chocolate confectionery, as they are perceived to have...

Euromonitor International's Sugar Confectionery in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Boiled Sweets, Liquorice, Lollipops, Medicated Confectionery, Mints, Other Sugar Confectionery, Pastilles, Gums, Jellies and Chews, Toffees, Caramels and Nougat.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sugar Confectionery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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