SPORTSWEAR IN THE PHILIPPINES

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Sportswear Increasingly Worn Daily by Younger Consumers

Sportswear Combining With Non-sportswear

Local and Small Players Both Embracing Sportswear Trend

Competitive Landscape

Nike and Adidas Dominate Sportswear Through High-profile Marketing Strategies

Companies To Continue Embracing Casual Sportswear Trend

Consumers Increasingly Attracted by Convenience

Category Data

Table 1 Sales of Sportswear by Category: Value 2013-2018

Table 2 Sales of Sportswear by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Sportswear: % Value 2014-2018

Table 4 LBN Brand Shares of Sportswear: % Value 2015-2018

Table 5 Distribution of Sportswear by Format: % Value 2013-2018

Table 6 Forecast Sales of Sportswear by Category: Value 2018-2023

Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023

Executive Summary

Stable Growth Despite Economic Issues and Intense Competition

Dynamic Consumption Among Millennials Helps Off-set Economic Challenges

Apparel and Footwear Remains Highly Fragmented

Rapid Retail Expansion and Growing Online Sales Pose Challenges To Smaller Players

Outlook Remains Positive, But Challenges Expected

Market Data

Table 8 Sales of Apparel and Footwear by Category: Volume 2013-2018

Table 9 Sales of Apparel and Footwear by Category: Value 2013-2018

Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018

Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018

Table 12 NBO Company Shares of Apparel and Footwear: % Value 2014-2018

Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018

Table 14 Distribution of Apparel and Footwear by Format: % Value 2013-2018

Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2018

Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023

Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023

Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023

Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Gone are the days when consumers only utilised sportswear for sports purposes. More and more young people, including a small portion of middle-age consumers, are opting for sportswear for general purpose wear due to the comfort and fashion trends. In addition, the growing use of rubber shoes and sneakers is also benefiting sales. In response, leading brands are offering a more casual take on sportswear. Examples include the adidas Pharrel Williams and Beavis and Butthead ranges, which feature mo...

Euromonitor International's Sportswear in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.