SPORTSWEAR IN THAILAND

Euromonitor International

March 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Rising Health Consciousness and Online Shopping Trend Drive Sales of Sportswear

Sport-related Activities To Become More Common

Sports-inspired Apparel and Footwear Continues To Benefit From the Athleisure Trend

Competitive Landscape

Adidas and Nike Remain Thailand's Leading Sportswear Brands

Under Armour Is the Best Performing Sportswear Brand Due To Rapid Expansion

Multi-channel Retailing Strategies To Become More Important in Sportswear

Category Data

Table 1 Sales of Sportswear by Category: Value 2013-2018

Table 2 Sales of Sportswear by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Sportswear: % Value 2014-2018

Table 4 LBN Brand Shares of Sportswear: % Value 2015-2018

Table 5 Distribution of Sportswear by Format: % Value 2013-2018

Table 6 Forecast Sales of Sportswear by Category: Value 2018-2023

Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023

Executive Summary

Sales Growth Accelerates Slightly in 2018 As A Strong Perfomance Is Registered

Customised Jeans and Athleisure Remain the Most Important Apparel Trends

Local and International Brands Compete on An Even Footing in A Fragmented Industry

Internet Retailing Continues To Expand Rapidly

Positive Growth Expected As Rising Incomes and Consumer Confidence Boost Retail Spending

Market Data

Table 8 Sales of Apparel and Footwear by Category: Volume 2013-2018

Table 9 Sales of Apparel and Footwear by Category: Value 2013-2018

Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018

Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018

Table 12 NBO Company Shares of Apparel and Footwear: % Value 2014-2018

Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018

Table 14 Distribution of Apparel and Footwear by Format: % Value 2013-2018

Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2018

Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023

Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023

Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023

Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

The double-digit growth registered in sales of sportswear during 2018 was mainly due to the rising popularity of healthy lifestyles. Thai people are increasingly starting to exercise regularly and this is often combined with healthier diets and so-called “clean eating”. Thus, rising demand for sportswear is based primarily on the fact that there are far more people who require performance apparel for wearing to the gym or sports club. Another factor behind rising sales of sportswear is the incre...

Euromonitor International's Sportswear in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.