SPORTSWEAR IN NORWAY

Euromonitor International

March 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Outdoor-orientated Culture Continues To Add Value To Sportswear

Sportswear Slows Down After Several Years of Dynamic Growth

Increasing Number of Norwegian Females Take Part in Sports

Competitive Landscape

International Sportswear Giants Reinforce Leading Positions

Domestic Outdoor Brands Continue To Gain Value Share

Amer Sports Acquires Peak Performance Boosting Position Within Sportswear

Category Data

Table 1 Sales of Sportswear by Category: Value 2013-2018

Table 2 Sales of Sportswear by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Sportswear: % Value 2014-2018

Table 4 LBN Brand Shares of Sportswear: % Value 2015-2018

Table 5 Distribution of Sportswear by Format: % Value 2013-2018

Table 6 Forecast Sales of Sportswear by Category: Value 2018-2023

Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023

Executive Summary

Sluggish Growth Continues in 2018

Sportswear and Abolishment of Nok350 Rule Are Main Headlines in 2018

Sportswear and Multi-brand Retailers Increase Value Share But Economy Brands Continue To Govern Sales

Internet Retailing Continues To Develop at Notably Higher Pace Than Other Channels

Despite Sluggish Growth, Forecast Looks Bright

Market Data

Table 8 Sales of Apparel and Footwear by Category: Volume 2013-2018

Table 9 Sales of Apparel and Footwear by Category: Value 2013-2018

Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018

Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018

Table 12 NBO Company Shares of Apparel and Footwear: % Value 2014-2018

Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018

Table 14 Distribution of Apparel and Footwear by Format: % Value 2013-2018

Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2018

Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023

Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023

Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023

Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Definitions

Other Terminology:

Sources

Summary 1 Research Sources

The main driving force within sportswear in Norway did not change in 2018, as a strong outdoor-orientated culture and active lifestyles continued to drive value sales of sportswear. Despite Norwegians enjoying a long-standing tradition of participation in outdoor activities, these became increasingly popular during the review period. With an affinity for the outdoors, it has also become increasingly fashionable to incorporate durable, high-quality outdoor apparel into everyday wear. Norwegians d...

Euromonitor International's Sportswear in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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