SPORTSWEAR IN BRAZIL

Euromonitor International

March 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Brazil's Slow Economic Recovery Leads To A Weak Performance

Major Brands Announce More Investment in Local Production, Reducing Prices

Athleisure Continues To Influence Sales

Competitive Landscape

Nike Remains the Leading Brand in Sportswear in Brazil

Adidas Do Brasil Remains the Leading Company

Under Armour's Successful Strategy Leads To Strong Growth

Category Data

Table 1 Sales of Sportswear by Category: Value 2013-2018

Table 2 Sales of Sportswear by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Sportswear: % Value 2014-2018

Table 4 LBN Brand Shares of Sportswear: % Value 2015-2018

Table 5 Distribution of Sportswear by Format: % Value 2013-2018

Table 6 Forecast Sales of Sportswear by Category: Value 2018-2023

Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023

Executive Summary

Minimal Growth in 2018, As the Performance Seen in 2017 Is Unsustainable

the Competition Intensifies, Leveraging Innovations To Differentiate

Fiercer Competition Results in Strategic Mistakes

E-commerce Grows Strongly, But Factors Limit Growth

Soft Economic Improvements Demand More Sophisticated Strategies for Growth

Market Data

Table 8 Sales of Apparel and Footwear by Category: Volume 2013-2018

Table 9 Sales of Apparel and Footwear by Category: Value 2013-2018

Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018

Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018

Table 12 NBO Company Shares of Apparel and Footwear: % Value 2014-2018

Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018

Table 14 Distribution of Apparel and Footwear by Format: % Value 2013-2018

Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2018

Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023

Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023

Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023

Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Sports footwear is a category with great potential in Brazil, since many Brazilians are concerned about their physical appearance, and dedicate time to regular exercise. However, with only gradual recovery from one of the worst economic recessions in recent years, in 2018 some expenses were still being postponed and lost out to basic needs such as children’s schooling and the household’s general wellbeing. This was the case of sportswear, which, despite lower prices during 2018, saw a negligible...

Euromonitor International's Sportswear in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.