Page 1: Executive Summary

Overview

Page 2: Market overview - Market size & growth (2010 and 2020e), apparel market segmentation

Page 3: Imports and exports in the sportswear industry (2008- Apr to Jun 2011)

Drivers & Challenges

Page 4-: Summary

Page 5-8: Drivers

Page 9-10: Challenges

Trends

Page 11: Summary

Page 12-13: Trends

Competition

Page 14-15: Product Portfolio Matrix of players

Page 16-18: Domestic players

Page 19-27: Foreign players

Key Developments

Page 28: Key Developments

The sportswear market in India is a niche segment of the retail industry and is witnessing significant growth as Indians are increasingly becoming health and fitness conscious. Increasing number of sports events and activities is providing the players an opportunity for growth and expansion. The market is estimated to be worth INR 50 bn in 2010 and is expected to reach INR 120 bn by 2020. Sportswear include apparels, footwear and accessories.

The report provides a brief overview of the sportswear industry including market size, growth, apparel market segmentation & the share of sportswear in it and sportswear related annual imports and exports.

An analysis of drivers explain growth factors such as increasing health and fitness consciousness amongst Indians, increased spending power, increase in number of sports events, unsaturated market and increasing organized retail space. The key challenges identified include low sports participation rate, competition from unorganized players, poor state of sports infrastructure in the country and imposition of excise duty. The key trends identified include players sponsoring sports events and teams, tie-ups between renowned Indian designers and the players and sportswear brand endorsements by prominent celebrities.

The competition section provides an overview of the competitive landscape in the industry and includes a brief profile of the major domestic and international players in the market along with their financials.