Sports Nutrition in Bulgaria
SPORTS NUTRITION IN BULGARIA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Sports Nutrition Shaped by Urban Consumers' Evolving Lifestyles
Protein Bars Extremely Fashionable
Digitalisation Trends To Sustain Growth in the Long Term
Competitive Landscape
Large Chained Pharmacies Leverage Loyalty Programmes To Boost Consumer Loyalty
Pure Nutrition Technology's Innovative Approach To Sports Nutrition
Category Data
Table 1 Sales of Sports Nutrition by Category: Value 2013-2018
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Executive Summary
Sustainable Growth of Consumer Health
Value and Affordability Shape Demand for Consumer Health
Wholesalers and Distributors Offer Additional Services
Consumer-centricity Powered by Digitalisation
Modernisation Efforts in Bulgaria Promise Stable Growth for Consumer Health
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018
Market Data
Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Distribution of Consumer Health by Format: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format and Category: % Value 2018
Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
Sports nutrition was amongst the fastest growing categories in consumer health. It developed rapidly due to intensifying urbanisation trends, increasingly active lifestyles, and the growing sports and wellbeing culture. Younger consumers (millennials and Generation Z) were the main contributors to growth. Products targeting alternative groups such as vegetarians or diabetics was an important differentiator for products. A stronger focus on female consumers as a high potential segment also contri...
Euromonitor International's Sports Nutrition in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Sports Non-Protein Products, Sports Protein Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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