SPORTS NUTRITION IN SWEDEN

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

the Normalisation of Sports Nutrition Offers New Opportunities

Increased Sports Angle Blurs the Line Between Snack Bars and Sports Nutrition Bars

the Future for Sports Non-protein Products in Sports Nutrition

Competitive Landscape

Orkla Acquires Scandinavia's Largest Internet Retailer of Sports Nutrition

New Competitive Landscape in Sports Nutrition

the Normalisation of Sports Nutrition Offers Opportunities for Grocery Retailers

Category Data

Table 1 Sales of Sports Nutrition by Category: Value 2013-2018

Table 2 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 4 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 5 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Executive Summary

Technology Changes Consumer Behaviour in Sweden

Changing Consumer Preference Affects Developments in Consumer Health

Broadening Profiles and Multichannel Penetration Will Increase the Competition

Pharmacies Are Evolving in the Era of Internet Retailing

Sports Nutrition Will Sprint Ahead in Consumer Health

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format: % Value 2013-2018

Table 15 Distribution of Consumer Health by Format and Category: % Value 2018

Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Definitions

Sources

Summary 1 Research Sources

In Sweden, the growth of the health and wellness trend strongly impacted the acceptance of sports nutrition, which in recent years started to emerge in assorted grocery retailers. The increase of sports nutrition in grocery retailers was based on higher demand amongst Swedes for these types of products. One type of product that sells particularly well in grocery retailers is sports protein bars; Dalblads Swebar from Midsona Sverige has been particularly successful in entering grocery stores. Spo...

Euromonitor International's Sports Nutrition in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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