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Sports Nutrition in Kenya

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SPORTS NUTRITION IN KENYA

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Young Urbanised Consumers To Product Awareness

                Product Formulation To Tend To Growing Health Concerns

                  Busy Lifestyles To Influence Packaging

                    Competitive Landscape

                      International Manufacturers Expected To Maintain Leadership

                        Perceptions of Target Group Expected To Evolve

                          Manufacturers Expected To Remove Gender Bias When Advertising

                            Category Data

                              Table 1 Sales of Sports Nutrition by Category: Value 2013-2018

                                Table 2 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

                                  Table 3 NBO Company Shares of Sports Nutrition: % Value 2014-2018

                                    Table 4 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

                                      Table 5 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

                                        Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

                                          Executive Summary

                                            Consumer Health Witnesses Stable Growth in 2018

                                              Potential Taxes on Parallel Imports Expected To Boost Local Manufacturing

                                                Consumers Educated on Identifying Legitimate Pharmacies Through Sms

                                                  Technology To Be A Major Disruptor in the Supply Chain

                                                    Value Growth Over the Forecast Period

                                                      Market Indicators

                                                        Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

                                                          Table 8 Life Expectancy at Birth 2013-2018

                                                            Market Data

                                                              Table 9 Sales of Consumer Health by Category: Value 2013-2018

                                                                Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

                                                                  Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

                                                                    Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

                                                                      Table 13 Distribution of Consumer Health by Format: % Value 2013-2018

                                                                        Table 14 Distribution of Consumer Health by Format and Category: % Value 2018

                                                                          Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023

                                                                            Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

                                                                              Appendix

                                                                                OTC Registration and Classification

                                                                                  Vitamins and Dietary Supplements Registration and Classification

                                                                                    Self-medication/self-care and Preventive Medicine

                                                                                      Switches

                                                                                        Sources

                                                                                          Summary 1 Research Sources

                                                                                          Kenyan consumers’ interest in ingredients and formulations is expected to intensify over the forecast period. Customers are increasingly connected and will become more sensitive, requiring greater amounts of information about the quality and type of protein they are ingesting in a variety of sports nutrition products. Manufacturers will therefore be required to innovate their products to suit these needs.

                                                                                          Euromonitor International's Sports Nutrition in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

                                                                                          Product coverage: Sports Non-Protein Products, Sports Protein Products.

                                                                                          Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                          Why buy this report?
                                                                                          * Get a detailed picture of the Sports Nutrition market;
                                                                                          * Pinpoint growth sectors and identify factors driving change;
                                                                                          * Understand the competitive environment, the market’s major players and leading brands;
                                                                                          * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                          Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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