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Sports Nutrition in Georgia

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SPORTS NUTRITION IN GEORGIA

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Healthier Lifestyles and Increasing Number of Gyms Support Growth

                Sports Nutrition Sees Growth Via Other Distribution Channels Too

                  Sports Protein Bars Also Appeals To Consumers Not Involved in Sporting Activity

                    Competitive Landscape

                      Trec Nutrition Sp Zoo Leads Sales But Share Decreases

                        Fragmentation in Sports Nutrition Increases

                          Emerging Sports Protein Bars Might Change Player Positioning

                            Category Data

                              Table 1 Sales of Sports Nutrition by Category: Value 2013-2018

                                Table 2 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

                                  Table 3 NBO Company Shares of Sports Nutrition: % Value 2014-2018

                                    Table 4 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

                                      Table 5 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

                                        Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

                                          Executive Summary

                                            Changes in Consumer Lifestyle Drive Growth of Consumer Health

                                              Relative Stabilisation of Georgian Currency Brings Strong Value Growth

                                                Local Manufacturers Slowly But Steadily Manage To Expand Sales Share

                                                  Emerging Areas of Consumer Health Support Variety of Distribution Channels

                                                    Consumer Health Is Expected To Maintain Positive Growth

                                                      Market Indicators

                                                        Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

                                                          Table 8 Life Expectancy at Birth 2013-2018

                                                            Market Data

                                                              Table 9 Sales of Consumer Health by Category: Value 2013-2018

                                                                Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

                                                                  Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

                                                                    Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

                                                                      Table 13 Distribution of Consumer Health by Format: % Value 2013-2018

                                                                        Table 14 Distribution of Consumer Health by Format and Category: % Value 2018

                                                                          Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023

                                                                            Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

                                                                              Appendix

                                                                                OTC Registration and Classification

                                                                                  Vitamins and Dietary Supplements Registration and Classification

                                                                                    Self-medication/self-care and Preventive Medicine

                                                                                      Switches

                                                                                        Definitions

                                                                                          Sources

                                                                                            Summary 1 Research Sources

                                                                                            By 2018, sports nutrition was the most dynamic category in overall consumer health in Georgia. This trend was supported by significant growth in the number of gyms in the country – both in urban areas and the capital Tbilisi as demand for a healthier lifestyle grew. Both chained and independent gyms started offering wide portfolios of services. In order to increase revenues, they also switched to sales of various sports products rather than just services. Sports nutrition was one type of product...

                                                                                            Euromonitor International's Sports Nutrition in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

                                                                                            Product coverage: Sports Non-Protein Products, Sports Protein Products.

                                                                                            Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                            Why buy this report?
                                                                                            * Get a detailed picture of the Sports Nutrition market;
                                                                                            * Pinpoint growth sectors and identify factors driving change;
                                                                                            * Understand the competitive environment, the market’s major players and leading brands;
                                                                                            * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                            Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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