SPORTS NUTRITION IN ESTONIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Sports Nutrition Remains A Developing Category, But Starts To Stabilise

Shift Towards Higher Quality and Expensive Products Defines Best Performing Category

Internet Retailing Is A Prominent Channel in Sports Nutrition

Competitive Landscape

Robocop Maintains It Leadership Due To Active Support for Its Products

Sports Nutrition Observes High Rotation of Players

Estonians Tend To Focus on Standard Products More and Less on Innovation

Category Data

Table 1 Sales of Sports Nutrition by Category: Value 2013-2018

Table 2 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 4 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 5 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Executive Summary

Consumer Health Grows Despite Fewer Changes in Trends and Regulations

Development Starts To Slow As Some Categories Approach Maturity

Although Leading Players Maintain Positions, Market Becomes More Fragmented

Chemists/pharmacies Remains the Main Distribution Channel

Declining Consumer Base and Increasing Competition Is Expected

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Distribution of Consumer Health by Format: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format and Category: % Value 2018

Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Definitions

Sources

Summary 2 Research Sources

Sports nutrition remained a developing category in Estonia, but started to shift towards more stability. As a result in 2018 most value growth derived from the consumer shift towards more expensive products, due to improving purchasing power. However over the forecast period the category is set to stabilise further and it is not expected to witness such rapid growth as over the review period. However, the category will maintain a positive performance in coming years as the population taking part...

Euromonitor International's Sports Nutrition in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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