SPORTS NUTRITION IN IRELAND

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Rapid Growth Expected Due To Further Investment by Consumers in Fitness

Demand for Protein Expected To Continue To Grow

Social Influencers Expected To Continue Driving Sales Growth

Competitive Landscape

Maxinutrition Continues To Lead Sales But Experiences Increased Competition

Innovation and Widening Distribution Driving Demand for Nutramino

Myprotein Grows Its Presence in Ireland Via Investment in Social Influencers

Category Data

Table 1 Sales of Sports Nutrition by Category: Value 2013-2018

Table 2 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 4 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 5 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Executive Summary

Extreme Weather and Innovation Driving Sales in Consumer Health

Long, Cold Winter and Hot Summer Create Unprecedented Opportunities in OTC

Several Pharmaceutical Players Moving To Ireland Due To Brexit

Growing Focus on Internet Retailing, But Traditional Still Works for Some

Modest Growth With Opportunities and Threats Following Brexit

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format: % Value 2013-2018

Table 15 Distribution of Consumer Health by Format and Category: % Value 2018

Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Sources

Summary 2 Research Sources

Considerable growth is expected in sports nutrition over the forecast period. Health and wellness as well as growing consumer image consciousness will continue to drive demand for sports nutrition products. There has been a strong trend towards gym selfies for social media sites such as Snapchat and Instagram and a growing number of consumers are expected to continue to look to tone their bodies and have a more athletic appearance. More extreme sports such as CrossFit and Mixed Martial Arts are...

Euromonitor International's Sports Nutrition in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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