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Sports Nutrition in Taiwan

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SPORTS NUTRITION IN TAIWAN

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Sport and Fitness Trends Support Rising Demand for Sports Nutrition Products

                Online Channels Including Social Media Increasingly Used To Market Sports Nutrition

                  Product Packaging Becomes More Convenient for Busy Lifestyles

                    Competitive Landscape

                      Abbott Laboratories Maintains Its Leading Position Despite Losing Value Share

                        International Brands Remain Dominant Due To Strong Advantages

                          the Shift Towards Online Sales Erodes the Positions of the Category Leaders

                            Category Data

                              Table 1 Sales of Sports Nutrition by Category: Value 2013-2018

                                Table 2 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

                                  Table 3 NBO Company Shares of Sports Nutrition: % Value 2014-2018

                                    Table 4 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

                                      Table 5 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

                                        Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

                                          Executive Summary

                                            Pending OTC Switches Remain in the Pipeline Due To Medical Community Opposition

                                              Sales Growth Boosted by Increasingly Busy Lifestyles Among Urban Consumers

                                                Leading Brands Face Competition From Private Labels of Drugstores/parapharmacies

                                                  Health and Beauty Specialist Retailers Dominant in the Distribution of Consumer Health

                                                    Rising Interest in Self-medication To Support Sales Growth in Consumer Health

                                                      Market Indicators

                                                        Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

                                                          Table 8 Life Expectancy at Birth 2013-2018

                                                            Market Data

                                                              Table 9 Sales of Consumer Health by Category: Value 2013-2018

                                                                Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

                                                                  Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

                                                                    Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

                                                                      Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

                                                                        Table 14 Distribution of Consumer Health by Format: % Value 2013-2018

                                                                          Table 15 Distribution of Consumer Health by Format and Category: % Value 2018

                                                                            Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023

                                                                              Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

                                                                                Appendix

                                                                                  OTC Registration and Classification

                                                                                    Vitamins and Dietary Supplements Registration and Classification

                                                                                      Self-medication/self-care and Preventive Medicine

                                                                                        Switches

                                                                                          Sources

                                                                                            Summary 1 Research Sources

                                                                                            Increasing numbers of people are taking regular exercise, with outdoor activities in particular becoming more popular. The government is supporting people to adopt more active lifestyles by building community sports centres and encouraging people to exercise more often. Interest in indoor exercise is also increasing and private gymnasiums are proliferating in urban areas. This has expanded the consumer base for sports nutrition to include high numbers of casual consumers, in addition to the exis...

                                                                                            Euromonitor International's Sports Nutrition in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

                                                                                            Product coverage: Sports Non-Protein Products, Sports Protein Products.

                                                                                            Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                            Why buy this report?
                                                                                            * Get a detailed picture of the Sports Nutrition market;
                                                                                            * Pinpoint growth sectors and identify factors driving change;
                                                                                            * Understand the competitive environment, the market’s major players and leading brands;
                                                                                            * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                            Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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