SPORTS NUTRITION IN NORWAY

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

the Fitness and Wellness Trends Drive Sales in Sports Nutrition in Norway

Sports Protein Bars Exhibits the Strongest Growth

Consumers Are Attracted by New Products

Competitive Landscape

Proteinfabrikken Holds the Highest Value Share in Sports Nutrition

Changes in Distribution

Many New Players and Product Launches

Category Data

Table 1 Sales of Sports Nutrition by Category: Value 2013-2018

Table 2 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 4 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 5 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Executive Summary

Modest Growth Due To Maturity

Demographic Trends and the Weather Affect Sales of Consumer Health Products

Norwegians Are Reluctant To Try New Brands in OTC Categories

Store-based Retailing Remains the Main Channel; Albeit Internet Retailing Is Growing

Most Trends Are Projected To Continue Throughout the Forecast Period

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format: % Value 2013-2018

Table 15 Distribution of Consumer Health by Format and Category: % Value 2018

Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Sources

Summary 2 Research Sources

Similar to other Nordic countries, Norwegians are following the health and fitness trends, including eating a stricter diet with nutritious food cooked from natural ingredients, as well as increasing their level of physical exercise. Norwegians who are getting more into the fitness trend want to bulk up their muscles or build stamina with the help of protein powder, BCAA and amino acid drinks to ensure the maximum result. However, the trend for physical exercise is holistic, which means that con...

Euromonitor International's Sports Nutrition in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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