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Sports Nutrition in Norway

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SPORTS NUTRITION IN NORWAY

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              the Fitness and Wellness Trends Drive Sales in Sports Nutrition in Norway

                Sports Protein Bars Exhibits the Strongest Growth

                  Consumers Are Attracted by New Products

                    Competitive Landscape

                      Proteinfabrikken Holds the Highest Value Share in Sports Nutrition

                        Changes in Distribution

                          Many New Players and Product Launches

                            Category Data

                              Table 1 Sales of Sports Nutrition by Category: Value 2013-2018

                                Table 2 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

                                  Table 3 NBO Company Shares of Sports Nutrition: % Value 2014-2018

                                    Table 4 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

                                      Table 5 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

                                        Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

                                          Executive Summary

                                            Modest Growth Due To Maturity

                                              Demographic Trends and the Weather Affect Sales of Consumer Health Products

                                                Norwegians Are Reluctant To Try New Brands in OTC Categories

                                                  Store-based Retailing Remains the Main Channel; Albeit Internet Retailing Is Growing

                                                    Most Trends Are Projected To Continue Throughout the Forecast Period

                                                      Market Indicators

                                                        Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

                                                          Table 8 Life Expectancy at Birth 2013-2018

                                                            Market Data

                                                              Table 9 Sales of Consumer Health by Category: Value 2013-2018

                                                                Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

                                                                  Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

                                                                    Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

                                                                      Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

                                                                        Table 14 Distribution of Consumer Health by Format: % Value 2013-2018

                                                                          Table 15 Distribution of Consumer Health by Format and Category: % Value 2018

                                                                            Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023

                                                                              Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

                                                                                Appendix

                                                                                  OTC Registration and Classification

                                                                                    Vitamins and Dietary Supplements Registration and Classification

                                                                                      Self-medication/self-care and Preventive Medicine

                                                                                        Switches

                                                                                          Summary 1 OTC: Switches

                                                                                            Sources

                                                                                              Summary 2 Research Sources

                                                                                              Similar to other Nordic countries, Norwegians are following the health and fitness trends, including eating a stricter diet with nutritious food cooked from natural ingredients, as well as increasing their level of physical exercise. Norwegians who are getting more into the fitness trend want to bulk up their muscles or build stamina with the help of protein powder, BCAA and amino acid drinks to ensure the maximum result. However, the trend for physical exercise is holistic, which means that con...

                                                                                              Euromonitor International's Sports Nutrition in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

                                                                                              Product coverage: Sports Non-Protein Products, Sports Protein Products.

                                                                                              Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                              Why buy this report?
                                                                                              * Get a detailed picture of the Sports Nutrition market;
                                                                                              * Pinpoint growth sectors and identify factors driving change;
                                                                                              * Understand the competitive environment, the market’s major players and leading brands;
                                                                                              * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                              Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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