SPORTS NUTRITION IN VIETNAM

Euromonitor International

January 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Increasing Focus on Fitness Drives Sales

Sports Protein Powder the Only Category With A Measurable Presence

Competitive Landscape

Sports Nutrition Remains A Small Category

Unauthorised Products Continue To Penetrate the Marketplace

Category Data

Table 1 Sales of Sports Nutrition by Category: Value 2013-2018

Table 2 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 4 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 5 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Executive Summary

Consumer Health Registers Another Strong Performance in 2018

Dietary Supplements Benefiting From Strong Attention From Both Manufacturers and Consumers

International Manufacturers Continue To Outperform Local Players

Number of Chemists/pharmacies Increases Significantly in 2018

Vietnam Expected To Attract New Players Over the Forecast Period

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Distribution of Consumer Health by Format: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format and Category: % Value 2018

Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

Largely as a result of the rise of social media and increasing standards of living, Vietnamese consumers are starting to pay greater attention to their physical appearance. This has led to a strong increase in the number of gyms in large cities like Hanoi and Ho Chi Minh, with fitness thus having become a lifestyle trend among younger generations. While in the past consumers aspired to a slim physique, more young men are now looking to build muscle, largely as a way to impress other people. This...

Euromonitor International's Sports Nutrition in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.